Launching innovations

You can read more about this Dutch Programme on the Dutch webpages.

How to successfully bring new products and services to the market

• Are you facing the issue how to bring a new product/service to the market?
• Are you feeling that you aren’t reaping the rewards you deserve from the innovation you worked hard for?
• Do you find it difficult to choose between being market-driven and driving the market?
• Are you afraid of pursuing a business model innovation?
• Competitors are breathing in your neck: how to diagnose competitive attacks?

‘Launching of Innovations’ responds to a real and urgent demand in business-life to develop the knowledge to cope with these important issues.

Target group

• This seminar targets mid-to senior-level executives.
• Marketing executives and others involved in the strategy for a brand, product, or strategic business unit are ideal candidates for this course.
• General Managers, vice presidents and executives in functional areas such as strategic planning, marketing, product management, research and development and business development. Those with no prior background in marketing may find it useful to attend ‘Marketing Management voor Niet-Specialisten’ before attending this programme.