Marketing & Sales
Detailed information about Marketing and Sales courses or subscription
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All information can be found on this page.

We offer both short- and long-term marketing programmes.
Long-term Programme
More infoExecutive Master Class in Business-to-Business Marketing & Sales
A part-time, modular in-depth programme for B2B professionals who want to put
proven concepts to work in their everyday marketing or sales practice.
Participants will be able to understand, create, and deliver value to targeted
business markets and customers.
Duration: 4 modules spread over 1 year
Language: English
Short Marketing Programmes
Short marketing programmes are programmes focused on specific marketing topics, lasting 1 to 5days.
More infoBelgian Consumer Goods Conference
The annual gathering of the Belgian Consumer Goods industry
- Answers to all your questions, plus networking with the most important
decision makers within the Consumer Goods industry. Everything in just 1 day.
Duration: 1 day
Language: English
More infoBrand Management & Communication
Strong brands help win customers, in B2C and in a B2B environment. However,
brands also help persuade partners, financiers and even employees. Four
fascinating days on external and internal branding within the 21th century.
Duration: 4 days
Language: Dutch
More infoIntroduction to Marketing Management
Even those without any theoretical marketing background are often involved in
their organisation's commercial policy or marketing activities. A complete
foundation in marketing management in five days.
Duration: 5 days
Language: Dutch
More infoProduct Management
Developing the knowledge to cope with a number of important issues concerning
how to successfully bring new products and services to the market is essential
in the strategic growth of each modern organisation.
Duration: 4 days
Language: Dutch/English
More infoRetail & Trade Marketing
To strengthen their competitive position in a time of declining brand and
shop loyalty, both manufacturers and retailers need to compete for shoppers. All
about shopper marketing, retail marketing and trade marketing, and how to
harmonise them.
Duration: 4 days
Language: Dutch
More infoStrategic Business-to-Business Marketing
The B2B market is constantly on the move, and competition is fiercer than
ever. Understanding and being able to respond to the market is thus necessary in
order to remain competitive. Which truths still apply in B2B marketing? Obtain
an insight into the critical success factors of the 21st century.
Duration: 4 days
Language: Dutch/English
More infoVlerick Brand Community
The Vlerick Brand Community wants to fuel your brand knowledge in an
efficient, academically valid, business-relevant & interactive way. Moreover
it helps you to further strenghten your network in the world of branding.
Duration: 4 times a year
Language: English
More infoVlerick Conversation Management Platform
How to put successful Conversation Management into practice
More infoVlerick Retail Platform
The Vlerick Retail Platform is a cycle of four afternoon seminars on current
topics for retailers by retailers, introduced from an academic perspective. The
Vlerick Retail Platform is the most effective way to keep up-to-date in
the rapidly changing world of retail trade and to further broaden your retail
network.
Duration: 4 times a year
Language: Dutch
More infoVlerick Sales Management Forum
A Sales event that will bring together the industry sales leaders, sales
researchers and other sales aficionados to share their knowledge, meet old
partners and make new connections to share the latest management thinking and
best-practices cases in sales management.
Date: 23 November 2011, 2.30pm till 5.40pm
Location: campus Ghent

