Marketing & sales
We offer both short- and long-term marketing programmes.
Long-term Programme
Executive Master Class in Business-to-Business Marketing and Sales
A part-time, modular in-depth programme for B2B professionals who want to put
proven concepts to work in their everyday marketing or sales practice.
Participants will be able to understand, create, and deliver value to targeted
business markets and customers.
Duration: 4 modules spread over 1 year
Language: English
Short Marketing Programmes
Short marketing programmes are programmes focused on specific marketing topics, lasting 1 to 5days.
9th Belgian Consumer Goods Conference
The annual gathering of the Belgian Consumer Goods industry
- Answers to all your questions, plus networking with the most important
decision makers within the Consumer Goods industry. Everything in just 1 day.
Duration: 1 day
Language: English
B2B "Pricing for profit" Roundtable
An exclusive knowledge and networking platform on the strategic role of
pricing in a B2B environment.
Duration: 4 sessions
Language: English
Brand Management
Strong brands help win customers, in B2C and in a B2B environment. However,
brands also help persuade partners, financiers and even employees. Four
fascinating days on external and internal branding.
Duration: 4 days
Language: Dutch
Employer branding & employee engagement
To attract the right talent and to ensure that this talent shows strong
engagement towards the organisation is one of the most important objectives for
every HR professional. Nowadays HR managers and communication specialists often
work together on employer branding initiatives to attract
talent. Interdisciplinary cooperation is a must for every organisation
to create a strong employer brand.
Duration: 4 days
Language: Dutch
International internet & buying behaviour Roundtable
An exclusive knowledge and networking platform on the strategic role of
internet in the decision and buying process of consumers.
Duration: 2 modules
Language: English
Introduction to Marketing Management
Even those without any theoretical marketing background are often involved in
their organisation's commercial policy or marketing activities. A complete
foundation in marketing management in five days.
Duration: 5 days
Language: Dutch
Launching innovations
Developing the knowledge to cope with a number of important issues concerning
how to successfully bring new products and services to the market is essential
in the strategic growth of each modern organisation.
Duration: 4 days
Language: Dutch/English
Marketing Communication
Every day, consumers have to process thousands of commercial messages. How
can you ensure that your message gets through? How can you gain better returns
from your communication budget?
Duration: 4 days from 9 am - 5.30 pm
Language: Dutch
Negotiating to create value
‘Negotiating to Create Value’ goes far beyond traditional negotiation
training programmes. Most other programmes emphasise the process and tactics at
the negotiation table almost exclusively. The multi-dimensional 'Negotiating to
Create Value' programme goes further to strongly accentuate the design of
optimal deals and agreements.
Duration: 5 days
Language: English (this programme is also taught in Dutch)
Onderhandelen als waardecreatie
‘Onderhandelen als waardecreatie’ goes far beyond traditional negotiation
training programmes. Most other programmes emphasise the process and tactics at
the negotiation table almost exclusively. The multi-dimensional negotiation
programme goes further to strongly accentuate the design of optimal deals and
agreements.
Duration: 5 days
Language: Dutch (this programme is also taught in English)
Research Cafés
The research cafés give you the opportunity to learn more about
Vlerick’s latest research insights and help you translate this
into more practical applications for your business.
Duration: 5 sessions, 7.00pm till 9.00pm
Language: English
Retail & Trade Marketing
To strengthen their competitive position in a time of declining brand and
shop loyalty, both manufacturers and retailers need to compete for shoppers. All
about shopper marketing, retail marketing and trade marketing, and how to
harmonise them.
Duration: 4 days
Language: Dutch
Sales & Operations Planning
The current economic climate forces companies to focus on working capital
reduction without compromising on customer's service. To put this in place,
effective cross-functional collaboration between sales, operations and finance
is required.
Duration: 1 afternoon and evening, from 2 - 7 pm
Language: English
Strategic Business-to-Business Marketing
The B2B market is constantly on the move, and competition is fiercer than
ever. Understanding and being able to respond to the market is thus necessary in
order to remain competitive. Which truths still apply in B2B marketing? Obtain
an insight into the critical success factors of the 21st century.
Duration: 4 days
Language: Dutch/English
Vlerick Brand Community
The Vlerick Brand Community wants to fuel your brand knowledge in an
efficient, academically valid, business-relevant & interactive way. Moreover
it helps you to further strenghten your network in the world of branding.
Duration: 4 times a year
Language: English
Vlerick Retail Platform
The Vlerick Retail Platform is a cycle of four afternoon seminars on current
topics for retailers by retailers, introduced from an academic perspective. The
Vlerick Retail Platform is the most effective way to keep up-to-date in
the rapidly changing world of retail trade and to further broaden your retail
network.
Duration: 4 times a year
Language: Dutch

