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Marketing & sales

We offer both short- and long-term marketing programmes.

Long-term Programme

Executive Master Class in Business-to-Business Marketing and Sales

A part-time, modular in-depth programme for B2B professionals who want to put proven concepts to work in their everyday marketing or sales practice. Participants will be able to understand, create, and deliver value to targeted business markets and customers.
Duration: 4 modules spread over 1 year
Language: English

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Short Marketing Programmes

Short marketing programmes are programmes focused on specific marketing topics, lasting 1 to 5days.

9th Belgian Consumer Goods Conference

The annual gathering of the Belgian Consumer Goods industry - Answers to all your questions, plus networking with the most important decision makers within the Consumer Goods industry. Everything in just 1 day.
Duration: 1 day
Language: English

B2B "Pricing for profit" Roundtable

An exclusive knowledge and networking platform on the strategic role of pricing in a B2B environment.
Duration: 4 sessions
Language: English

Brand Management

Strong brands help win customers, in B2C and in a B2B environment. However, brands also help persuade partners, financiers and even employees. Four fascinating days on external and internal branding.
Duration: 4 days
Language: Dutch

Employer branding & employee engagement

To attract the right talent and to ensure that this talent shows strong engagement towards the organisation is one of the most important objectives for every HR professional. Nowadays HR managers and communication specialists often work together on employer branding initiatives to attract talent. Interdisciplinary cooperation is a must for every organisation to create a strong employer brand.
Duration: 4 days
Language: Dutch

International internet & buying behaviour Roundtable

An exclusive knowledge and networking platform on the strategic role of internet in the decision and buying process of consumers.
Duration: 2 modules
Language: English

Introduction to Marketing Management

Even those without any theoretical marketing background are often involved in their organisation's commercial policy or marketing activities. A complete foundation in marketing management in five days.
Duration: 5 days
Language: Dutch

Launching innovations

Developing the knowledge to cope with a number of important issues concerning how to successfully bring new products and services to the market is essential in the strategic growth of each modern organisation.
Duration: 4 days
Language: Dutch/English

Marketing Communication

Every day, consumers have to process thousands of commercial messages. How can you ensure that your message gets through? How can you gain better returns from your communication budget?
Duration: 4 days from 9 am - 5.30 pm
Language: Dutch

Negotiating to create value

‘Negotiating to Create Value’ goes far beyond traditional negotiation training programmes. Most other programmes emphasise the process and tactics at the negotiation table almost exclusively. The multi-dimensional 'Negotiating to Create Value' programme goes further to strongly accentuate the design of optimal deals and agreements.
Duration: 5 days
Language: English (this programme is also taught in Dutch)

Onderhandelen als waardecreatie

‘Onderhandelen als waardecreatie’ goes far beyond traditional negotiation training programmes. Most other programmes emphasise the process and tactics at the negotiation table almost exclusively. The multi-dimensional negotiation programme goes further to strongly accentuate the design of optimal deals and agreements.
Duration: 5 days
Language: Dutch (this programme is also taught in English)

Research Cafés

The research cafés give you the opportunity to learn more about Vlerick’s latest research insights and help you translate this into more practical applications for your business.
Duration: 5 sessions, 7.00pm till 9.00pm
Language: English

Retail & Trade Marketing

To strengthen their competitive position in a time of declining brand and shop loyalty, both manufacturers and retailers need to compete for shoppers. All about shopper marketing, retail marketing and trade marketing, and how to harmonise them.
Duration: 4 days
Language: Dutch

Sales & Operations Planning

The current economic climate forces companies to focus on working capital reduction without compromising on customer's service. To put this in place, effective cross-functional collaboration between sales, operations and finance is required.
Duration: 1 afternoon and evening, from 2 - 7 pm
Language: English

Strategic Business-to-Business Marketing

The B2B market is constantly on the move, and competition is fiercer than ever. Understanding and being able to respond to the market is thus necessary in order to remain competitive. Which truths still apply in B2B marketing? Obtain an insight into the critical success factors of the 21st century.
Duration: 4 days
Language: Dutch/English

Vlerick Brand Community

The Vlerick Brand Community wants to fuel your brand knowledge in an efficient, academically valid, business-relevant & interactive way. Moreover it helps you to further strenghten your network in the world of branding.
Duration: 4 times a year
Language: English

Vlerick Retail Platform

The Vlerick Retail Platform is a cycle of four afternoon seminars on current topics for retailers by retailers, introduced from an academic perspective. The Vlerick Retail Platform is the most effective way to keep up-to-date in the rapidly changing world of retail trade and to further broaden your retail network.
Duration: 4 times a year
Language: Dutch

More info