Marketing & Sales

Detailed information about Marketing and Sales courses or subscription details? 
All information can be found on this page.

We offer both short- and long-term marketing programmes.

Long-term Programme

More infoExecutive Master Class in Business-to-Business Marketing & Sales

A part-time, modular in-depth programme for B2B professionals who want to put proven concepts to work in their everyday marketing or sales practice. Participants will be able to understand, create, and deliver value to targeted business markets and customers.
Duration: 4 modules spread over 1 year
Language: English

Short Marketing Programmes

Short marketing programmes are programmes focused on specific marketing topics, lasting 1 to 5days.

More infoBelgian Consumer Goods Conference

The annual gathering of the Belgian Consumer Goods industry - Answers to all your questions, plus networking with the most important decision makers within the Consumer Goods industry. Everything in just 1 day.
Duration: 1 day
Language: English

More infoBrand Management & Communication

Strong brands help win customers, in B2C and in a B2B environment. However, brands also help persuade partners, financiers and even employees. Four fascinating days on external and internal branding within the 21th century.
Duration: 4 days
Language: Dutch

More infoIntroduction to Marketing Management

Even those without any theoretical marketing background are often involved in their organisation's commercial policy or marketing activities. A complete foundation in marketing management in five days.
Duration: 5 days
Language: Dutch

More infoProduct Management

Developing the knowledge to cope with a number of important issues concerning how to successfully bring new products and services to the market is essential in the strategic growth of each modern organisation.
Duration: 4 days
Language: Dutch/English

More infoRetail & Trade Marketing

To strengthen their competitive position in a time of declining brand and shop loyalty, both manufacturers and retailers need to compete for shoppers. All about shopper marketing, retail marketing and trade marketing, and how to harmonise them.
Duration: 4 days
Language: Dutch

More infoStrategic Business-to-Business Marketing

The B2B market is constantly on the move, and competition is fiercer than ever. Understanding and being able to respond to the market is thus necessary in order to remain competitive. Which truths still apply in B2B marketing? Obtain an insight into the critical success factors of the 21st century.
Duration: 4 days
Language: Dutch/English

More infoVlerick Brand Community

The Vlerick Brand Community wants to fuel your brand knowledge in an efficient, academically valid, business-relevant & interactive way. Moreover it helps you to further strenghten your network in the world of branding.
Duration: 4 times a year
Language: English

More infoVlerick Conversation Management Platform

How to put successful Conversation Management into practice

More infoVlerick Retail Platform

The Vlerick Retail Platform is a cycle of four afternoon seminars on current topics for retailers by retailers, introduced from an academic perspective. The Vlerick Retail Platform is the most effective way to keep up-to-date in the rapidly changing world of retail trade and to further broaden your retail network.
Duration: 4 times a year
Language: Dutch

More infoVlerick Sales Management Forum

A Sales event that will bring together the industry sales leaders, sales researchers and other sales aficionados to share their knowledge, meet old partners and make new connections to share the latest management thinking and best-practices cases in sales management.
Date: 23 November 2011, 2.30pm till 5.40pm
Location: campus Ghent