Marketing & sales

We offer both short- and long-term marketing programmes.

Executive Master Class

The Executive Master Class in Business-to-Business (B2B) Marketing & Salesis a long-term, international, part-time management course that offers an in-depth analysis of the body of knowledge present within B2B marketing. This course is aimed at people with relevant work experience and a good understanding of B2B marketing.

  • Executive Master Class in Business-to-Business Marketing and Sales

    A part-time, modular in-depth programme for business-to-business professionals who want to put proven concepts to work in their everyday marketing practice. Participants will be able to understand, create, and deliver value to targeted business markets and customers.
    Duration: Four modules spread over 1 year
    Language: English

Short Programmes

Short marketing programmes are programmes focused on specific marketing topics, lasting 1 to 6 days.

  • B2B Marketing Roundtable

    The B2B Marketing Roundtable offers you a networking platform for topic reviews and workshops, with the research and knowledge base of Vlerick Leuven Gent Management School as a core. Members decide upon themes being researched and we build an intensive day with case studies, testimonials, and state-of-the-art knowledge around it.
    Duration: Quartely meeting, from 2 - 9 pm
    Language: English
  • Belgian Consumer Goods Conference

    The annual gathering of Belgian middle and senior management in consumer goods - Answers to all your questions, plus networking with major decision makers from a variety of fields within consumer goods. Everything in just 1 day.
    Duration: 1 day, from 9 am - 5.30 pm
    Language: English
  • Brand Management

    Strong brands help win customers, in B-to-C and in B-to-B. However, brands also help persuade partners, financiers and even employees. Four fascinating days on external and internal branding.
    Duration: 4 days from 9 am - 17.30 pm
    Language: Dutch
  • Introduction to Marketing Management

    Even those without any theoretical marketing background are often involved in their organisation's commercial policy or marketing activities. A complete foundation in marketing management in five days.
    Duration: 5 days from 9 am - 5.30 pm
    Language: Dutch
  • Launching of innovations

    This programme responds to a real and urgent demand in business-life to develop the knowledge to cope with a number of important issues concerning how to successfully bring new products and services to the market.
    Duration:     4 days, from 9 am - 5.30 pm
    Language:     Dutch
  • Marketing Communication

    Every day, consumers have to process thousands of commercial messages. How can you ensure that your message gets through? How can you gain better returns from your communication budget?
    Duration: 4 days from 9 am - 5.30 pm
    Language: Dutch
  • Negotiating to create value

    ‘Negotiating to Create Value’ goes far beyond traditional negotiation training programmes. Most other programmes emphasise the process and tactics at the negotiation table almost exclusively. The multi-dimensional 'Negotiating to Create Value' programme goes further to strongly accentuate the design of optimal deals and agreements.
    Duration: 5 days, from 9 am - 5.30 pm
    Language: English
  • Retail & Trade Marketing

    To strengthen their competitive position in a time of declining brand and shop loyalty, both manufacturers and retailers need to compete for shoppers. All about shopper marketing, retail marketing and trade marketing, and how to harmonise them.
    Duration: 4 days from 9 am - 5.30 pm
    Language: Dutch
  • Strategic Business-to-Business Marketing

    The business-to-business (B2B) market is constantly on the move, and competition is fiercer than ever. Understanding and being able to respond to the market is thus necessary in order to remain competitive. Which truths still apply in B2B marketing? Obtain an insight into the critical success factors of the 21st century.
    Duration: 4 days from 9 am - 5.30 pm
    Language: Dutch
  • Vlerick Retail Platform

    The Vlerick Retail Platform is a cycle of four afternoon seminars on current topics for retailers and by retailers, introduced from an academic perspective. The Vlerick Retail Platform is the most effective way to keep up-to-date in the rapidly changing world of retail trade. The breaks and the closing drink provide plenty of opportunities for networking.
    Duration: 4 afternoons, from 2 - 5:30 pm.
    Language: Dutch