Vlerick Brand Community
Refresh & Inspire Your Brand Thinking!
Join
the Vlerick Brand Community!
In January 2010 Vlerick Leuven Gent Management School will launch the Vlerick
Brand Community. The Vlerick Brand Community offers its members:
- A quarterly ‘brand café’ where research results, book
reviews and business testimonials are shared. The 2010 ‘brand café’ - events
takes place on 4 Mondays (3.30pm-6.30pm): 18 January, 29 March, 28 June, and 11
October.
- A quarterly Branding Inspiration Report with
business-relevant branding insights on a specific branding theme.
- Access to an interactive password-protected online ‘branding
resources’ platform.
The Vlerick Brand Community is powered by the
research
team of the
Vlerick Brand
Management Centre. The mission of the community is to fuel your brand
knowledge in an efficient, academically valid, business-relevant &
interactive way!
2010 Vlerick Brand Cafés topics are
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18 January 2010
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Branding & Innovation
How can brands increase innovation success?
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29 March 2010
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Branding in a Global Context
How to manage your brand across boundaries?
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28 June 2010
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Managing Brand Overload
How to cut with your brand through the clutter?
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11 October 2010
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Branding in the Digital Age
Need for a new branding model?
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Relevant programmes for you
Knowledge and research within this domain