Strategic Business-to-Business Marketing

This is a programme taught in Dutch. Full details are available in Dutch.

Conquering the business market

The Business-to-Business (B-to-B) market is constantly on the move, and the competition is fiercer than ever. Understanding and being able to respond to the market is thus necessary in order to remain competitive. This programme looks at which truths still apply in business-to-business marketing, and offers you an insight into the critical success factors of the 21st century.

Target group

This programme is aimed at anyone involved in marketing business-to-business products:

• Business unit managers
• Business development managers
• Strategic directors and planners
• Marketing managers
• Product managers
• Sales and account managers
• Service managers
• General managers

A basic knowledge of business-to-business marketing is assumed.