• Belgian Consumer Goods Conference
• Brand Management & Communication
• Executive Master Class in Business-to-Business Marketing & Sales
• Introduction to Marketing Management
• Product Management
• Retail & Trade Marketing
• Strategic Business-to-Business Marketing
• Vlerick Brand Community
• Vlerick Conversation Management Platform
• Vlerick Retail Platform
• Vlerick Sales Management Forum

Modules Strategic Business-to-Business Marketing

[Description] [Modules] [Faculty] [Testimonials]

Module 1: The market-driven strategy process

• Choosing your market and fending off competition
• Choosing does not equal losing
• Smart choices for competitive advantage

Module 2: Product line management

• Managing your product and service portfolio within your B2B marketing mix
• Positioning your products and services in relation to your own and competitors’ offerings
• Balancing the trade-off between innovation and volume
• Dealing with cannibalisation

Module 3: B2B marketing communication

• The role of branding in B2B markets
• Developing effective and efficient B2B marketing communication campaigns
• Integrating messages and channels for maximum impact
• The role of Internet communication
• How creative does the customer allow you to be?

Module 4: Move towards solution selling (English)

• Moving from a product-oriented sales approach to a service-oriented sales approach
• Understanding and managing the dynamics of a service business

Module 5: E-business

• The critical success factors for developing an e-business strategy
• Pros and cons of various e-business models
• Examples from a real-life case about e-procurement and e-marketplaces