Testimonials Strategic Business-to-Business Marketing

"This programme proved enormously enriching to me. Creating a strong value proposition and an optimum strategy for every customer segment, in combination with strong alignment between marketing and sales, is a must for any company keen on staying ahead of the competition. Working with cases and the interaction it creates amongst all participants, is in my view the key strength of this programme!"

Karin Brosens, Area Sales Manager, Carglass

“The programme was very inspiring, refreshing basic insights and adding the latest evolutions in B2B marketing! It also gave me a lot of new ideas for direct implementation.”

Bart De Jonghe, Marketing Manager SBU Patisserie, Puratos Group