Executive Master Class in Business-to-Business Marketing & Sales

Maximise value for you and your customer. Part-time modular programme

mcb2b

[Description] [Modules] [Faculty] [Testimonials]

In recent years B2B marketing thinking evolved towards concepts around creating, communicating and delivering customer value. However, many companies do not yet have the knowledge and skills required to correctly assess customer value nor to realise an equitable return on investment delivered. As a result, marketing and sales professionals face difficulties formulating their strategies in terms of customer value and optimally leveraging these to achieve market share and margin objectives.

The Executive Master Class in Business-to-Business Marketing and Sales is an international, modular programme designed to support participants in meeting those objectives through powerful, proven concepts.

Value-added for you and your company

You will have up-to-date, wide and deep knowledge and know-how on B2B marketing and sales.
You will benefit from exchanging insights and best practices with experienced peers in marketing and sales from within and beyond your own industry.
Through your in-company project, and under our faculty’s guidance, you will work on solving a strategic challenge for your company.

Is this programme for you?

This Executive Master Class aims to serve marketing and sales professionals interested in a comprehensive B2B marketing programme that delves deep into current trends and issues. The following profiles would benefit in particular:

Marketing managers and directors
(Group) product or brand managers
Sales and (key) account managers and directors
Managers in professional service organisations
Genereal managers and/or entrepreneurs

Meeting the following requirements qualifies for an intake interview:

University degree or equivalent through professional experience
A minimum of three years of work experience

The Vlerick Approach

Vlerick connects theory to practice, and back again. Theoretical concepts and insights turn real-life examples and business cases. Participants learn from faculty’s lecturesas much as from interaction and exchange with their peers. The personal project is this programme’s defining feature. Every participant will take on a marketing and/or sales issue from their own organisation as a mandatory final project. Our faculty and academic staff will support your with their expertise. The part of the programme will bring unique value-added to your organisation.