More testimonials
Ex-Vlerick participants return for the Executive Master Class Business 2 Business Marketing and Sales
Lieve Vanden Berghe, Vice-President, International Marketing - DJO Incorporated
She took the Vlerick iMBA in 2005 and returned to the School two years later to take the Executive Master Class
One
of my drivers in life is to keep developing myself both as a person as in my
skills. This has been very much recognised and awarded within the American
orthopaedic company I work for and in the last 10 years I evolved from a Medical
Clinical Research role into my current position of Vice-President, International
Marketing.
What is the secret? To make sure that you never stop learning and updating your knowledge.
A great partner to help you with this is the Vlerick School where I finished my iMBA in 2005 and decided to further improve my Marketing skills 2 years later by taking on a Master Class in B2B marketing. This program offers you quality courses on all the aspects of Marketing illustrated with concrete B2B cases. A well-coordinated team of experts and professors with excellent educational skills were able to pass on to us in the most time-efficient way a complete “manual” of up-to-date information with concrete tools and models for us to use in our daily practice.
Invited speakers gave you a great feel for how theory was translated into practice and the courses in the Bocconi Business School in Milan was the “cherry on the pie” of an fruitful and stimulating course.
One tip: make sure you stay on track with your in-company work as this might otherwise pile-up at the end but it is a final test to make sure you transfer the knowledge onto your own world.
If this all is not enough to convince you of taking on this course there is still the wealth of contacts you build up through your class mates and the 2 programme coordinators are taking care of you beyond expectation!
So – if you look for a high-quality marketing course that you still can combine with a busy job, then this is your opportunity. Enjoy.
Nicolas De Deken
He took the Young Management Programme before embarking on the Executive Master Class in B2B Marketing & Sales
"There
where the YMP gave me a more general overview of the various branches of
management, the MC in B2B Marketing really helped me in my day to day job as
business development manager; the provided frameworks, the case studies, the
discussions with professors and other participants, ... they all gave me a
better view on how to bring our products, sevices and solutions to market and
to stay ahead of competition."