Testimonials Executive Master class in business-to-business marketing

“The Master Class B2B encourages entrepreneurial behavior which is the vital element in our daily challenge to (re-)gain or extend our differential leadership.
It expects a commitment from yourself to use the provided academic models but you also get the chance to train with the frameworks during the workshops. Besides that, you are confronted and challenged to think along with the strategic and operational issues of your class mates which enables you to develop a wider view on potential business models for your own industry.”

“The fact that the course is a dynamic interaction between academically trained teachers and a group of professionally engaged participants creates an opportunity to exchange theoretical knowledge combined with field experience. In a professional career, the opportunity to combine both and learn from each other is exceptional.”

“The quality and experience of the professors − combined with the exchange of experiences with my fellow students − create an environment that drives us to stimulating out-of-the-box thinking. I was also pleasantly surprised to see that Vlerick applies an international orientation to the Master Class.”

“The B2B Master Class armed me with insights necessary for driving the company ahead of the competition. It addressed the important issues (through case study analysis, for example) that many organisations are currently struggling with. The programme has been an empowering experience!”

“Real-life examples backed-up with solid theoretical foundations. A forum for meeting and discussing with people from various backgrounds, moderated by skilful professors. Every single session provided me with at least one insight that I could put into practice in my job the next day.”

“Frankly, I didn’t come to a Vlerick Master Class just to execute practical exercises. These are important, of course, but it is the information provided through the theory that helps to put everything into place and to reveal new working models.”

“The courses and teachers that Vlerick offers on the one hand, and the composition and size of the group of participants on the other hand, are very unique in the world of executive teaching.”

"The seminar on Value Implementation was really a deep dive into the core of marketing. Starting from the theoretical approach on value proposition, focus was made very fast to real-life cases. Using this concept, I could reflect a lot on my own business surroundings and could take a lot with me that I can implement immediately and share with colleagues all around the world. It is a very condensed class but the logical build-up of the course and the practical structure of the course does allow for even a world traveler like myself to learn a lot and get confirmation on some of the marketing actions that we are doing in Barco. "

“This B2B Master Class gave me so many different angles of approach that it was extremely valuable and delivered immediately results. The intellectually challenging and very inspiring insights will help me drive our company ahead and create for sure great added value for both our customers and LBi. My enthusiasm to recommend this programme is furthermore increased thanks to the inspiring discussions with fellow participants and incredible professors outside the classroom during breakfast, lunch and dinner. My sincere congratulations to the complete B2B team for enabling a tremendous result in such a short time!”

“Marion’s session was a real eye-opener for me. It’s a very interesting course and forces you to think about what your company is doing on a day-today basis. You start to look at your customers and your market in a completely different way. I also learned a lot from the classroom discussions and the cases. I definitely recommend this course to any person who wants to learn how to take a step back and view things from a different perspective.”

“Yet another great management programme from the Vlerick Management School. It really allows one to reflect on his day to day job, this compared to the existing theoretical models. Not only having the opportunity for networking but for sure the exchange of best practice and discussions about real factual situations with your peers attending the course and professors is really enriching.”