Retail & Trade Marketing

You can read more about this Dutch Programme on the Dutch webpages.

Winning the retail battle and the shopper

[Description] [Modules] [Faculty] [Testimonials]

How could you win consumers' and shoppers' favour while maintaining a healthy profit margin? Retail competition is fiercer than ever. Shop loyalty is long gone. Supplier of consumer goods face mounting price pressures and can only watch their grand loyalty erode. How can you deal with all this as a retailer and as a supplier? How do you win the battle for the shopping-and-hopping customer?

Value-added for you and your company

• You will have solid knowledge on retail and trade marketing.
• You will be able to leverage the differences between the consumer as shopper and the consumer as user.
• You can distinguish smart sense from nonsense when it comes to pursuing win-win-win relationships among suppliers, retailers and consumers.

Is this programme for you?

This programme aims to serve:

• Those responsible for marketing consumer goods through wholesale or through retail.
• Branded goods manufacturers, retailers and their third party service providers (such as advertising and promotion agencies, consultants, etc.).
• Food and non-food markets.

The Vlerick Approach

This programme offers an engaging variety of thought-provoking lectures, practitioners' presentations, and case studies from different industries. All invited lecturers speak from daily experience in retail and trade marketing on behalf of leading companies.

This programme's distinguishing feature is the cross-fertilisation from suppliers, retailers and their third party service providers exchanging experiences and views. Thus we create a deeper understanding of the twin worlds of distribution and shopping, a distinct value-added for your strategy and daily operations. The programme also offers a retail safari.