Introduction to Marketing Management

You can read more about this Dutch Programme on the Dutch webpages.

Discover the ins and outs of B2B and B2C marketing management

[Description] [Modules] [Faculty] [Testimonials]

You don't have formal marketing education under your belt, but you fulfull, or are about to assume, a marketing role within your company? Then, this programme may well be what you're looking for. This compact yet powerful programme will take you on a journey of discovery into the exciting discipline of marketing. You will become familiar with key concepts and models, and get inspired, and sometimes cautioned, bu the many practical examples our experts bring into the classroom. This programme prepares professionals that are directly or indirectly involved with commercial strategy in both B2B and B2C settings.

Value-added for you and your company

• You will be familiar with key concepts in marketing.
• You will be able to handle marketing issues in your daily work.
• You will have a grip on practical approaches in B2B and B2C marketing.
• You will know how to develop a marketing plan.

Is this programme for you?

This programme aims to serve:

• Starters in a marketing position.
• Commercial associates (sales people, market researchers, etc.) keen on developing an allround view on marketing.
• Non-commercial professionals moving into commercial positions (HR professionals, production specialists, engineers, analysts, etc.).
• Professionals in small and medium-sized enterprises.
• Service and production seetings, both B2B and B2C.

The Vlerick Approach

Vlerick connects theory to practice, and back again. Theoretical concepts and insights turn real through practical examples, cases and exercises. Participants learn from faculty's lectures as much as from interaction and exchange with their peers.

What sets this programme apart is the closing case study, where you will analyse the marketing strategy of a company, examine the case with our faculty and your fellow participants, and conclude with optimising the case - thus in fact learning how to develop a marketing plan.