Introduction to Marketing Management

This is a programme taught in Dutch. Full details are available in Dutch.

All aspects of marketingmanagement in B-to-B and B-to-C

Even those without any theoretical marketing background are often involved in their organisation's commercial policy or marketing activities. A complete foundation in marketing management in five days.

Target group

This programme is aimed at anyone involved in marketing but lacking specific marketing training:

• new employees encountering marketing for the first time;
• experienced employees in commercial departments (sales, market research, etc.) who want an overall picture of marketing;
• experienced employees in non-commercial functions (production, HR, etc.) and/or with a technical background (engineers, chemists, etc.) who want to move into a commercial function or need basic commercial knowledge;
• employees at growing SMEs who want to know how a systematic marketing approach can help their business.

The programme focuses on both service and production environments.