• Belgian Consumer Goods Conference
• Brand Management & Communication
• Executive Master Class in Business-to-Business Marketing & Sales
• Introduction to Marketing Management
• Product Management
• Retail & Trade Marketing
• Strategic Business-to-Business Marketing
• Vlerick Brand Community
• Vlerick Conversation Management Platform
• Vlerick Retail Platform
• Vlerick Sales Management Forum

Modules Introduction to Marketing Management

[Description] [Modules] [Faculty] [Testimonials]

Module 1: Tour d'horizon in marketing

• The marketing framework and context
• Subdisciplines and aspects of marketing

Module 2: Consumer behaviour

• Understanding consumers' purchasing and using behaviours
• Key concepts applied in practice

Module 3: Business-to-business marketing

• The competitive advantage of a smart marketing positioning
• Specific marketing concepts for B2B

Module 4: Introduction to market research

• How to arrive at an understanding of your market?
• Market research case-study examples

Module 5: Pricing as a commercial driver

• Pricing as a function of marketing strategy
• How to set the right price?
• The impacts of price reductions

Module 6: The communication mix

• What communication tools do you have?
• What makes a good marketing plan?

Module 7: Branding

• What is branding?
• What branding strategies are there to choose from?
• How to build a powerful brand?
• What is brand equity?

Module 8: Direct & interactive marketing

• The five building blocks of direct marketing
• Key principles for direct response that works

Module 9: The marketing plan

• Strategic marketing planning