Marketing Communication

This is a programme taught in Dutch. Full details are available in Dutch.

Towards an integrated marketing communication policy

Every day, consumers have to process thousands of commercial messages. How can you ensure that your message gets through? How can you gain better returns from your communication budget?

Target group

This programme is aimed at:

• brand, service and marketing managers at large and medium-sized businesses or growing SMEs;
• junior account executives at advertising and promotion agencies;
• project managers at event and PR agencies;
• communication managers.