B2B "Pricing for profit" Roundtable

[Detailed programme]

"Pricing for Profit" Roundtable

An exclusive networking platform to leverage and share Marketing knowledge in a Business-to-Business environment.

Is pricing of strategic importance to you? Does value-based pricing work in practice? How can we cope with low-cost competition? How to achieve pricing alignment across products, geographies, and the organization? What is the role of the buyer in the DMU? How do we integrate all channel members in our pricing policy?

In this roundtable we address these and many other extremely relevant pricing issues for companies active in business-to-business settings. We bring together managers of non-competing companies to search for answers and share experiences concerning the issue of pricing. The goal is to develop knowledge and exchange experiences.

Target audience

We exclusively target C-level executives or managers that bear final responsibility for pricing in business-to-business (B2B) product or service companies, especially the person responsible for price setting in the company’s marketing strategy (e.g. CEO, Managing Director, Chief Marketing Officer, VP marketing/sales, marketing/sales director). As such, the target group consists of final decision makers on pricing strategy.

Content

The roundtable builds on five important themes. Our client sounding boards with professionals-experts identified the following priorities for a B2B company’s strategic pricing strategy:

• Value-based pricing
• Low-cost competition
• Aligning pricing and the organization
• Pricing and the distribution channel
• The buyer in the DMU

The final content of the sessions will be discussed with the roundtable members to maximize alignment of content with company priorities.