Business Intelligence Workshop

Many organisations are awash with information, but starving for intelligence. However, some organisations have successfully developed certain analytical competencies and reap the benefits of this competitive edge.

The Business Intelligence Workshop allows you to:

• Understand the possible competitive benefits of using business intelligence collected on customers, markets, business processes, service contracts, etc.
• Get a deep understanding of the organisational impact of "going intelligent".
• Get a helicopter view on the tools and techniques associated with business intelligence.
• From both actual cases and teaching cases

Content:

This business Intelligence (BI) Workshop focuses on a specific challenge for organisations who want to successfully deploy competencies for BI. This three-day workshop is a well-balanced combination of knowledge development through:

• clear introductions to the key building blocks
• developing own insights through teaching case study interactions
• insights into real-life examples through practitioner testimonials.

Day 1	Competing on analytics	In the first day, participants will  focus on the ambition levels related to "going intelligent" and a BI strategy. Key concepts will be: competing on analytics and the different ambitions levels of functional versus enterprise wide BI strategies.
Day 2	The means of business intelligence	Without going into the technical details of BI technologies, the participants will be challenged to develop a good understanding of the core elements and design options for an effective BI architecture. This day will also include some tricky questions surrounding data quality. We will relate these topics to the different ambition levels of organisations investigated during the first day. Of key importance will be the impact that architectural choices can have on an organisation's ability to realise its BI strategy.
Day 3	Managing business intelligence	Day 3 is designed to give participants a view on the managerial challenges of executing on the promises of a BI strategy. The participants will be stimulated to develop useful notions of: different types of BI competency centres, IT governance issues, and situational management approaches to business-IT engagement.

Target group:

This programme is designed for mid- to senior level executives in finance, marketing, IT, strategy, planning, and operations:

• Executives in both private companies and public organisations.
• Executives who believe that their organisation could gain significant competitive value from the strategic use of their data and information.
• Executives who want a complete grasp of the organisational impact of a decision to "go intelligent".

This is not a technical workshop. No prior technical expertise in IT is required.

Confirmed speakers:

Prof dr Stijn Viaene (Partner, Vlerick Leuven Gent Management School and Professor, K.U. Leuven):

Stijn is Chairman of the Operations & Technology Management Centre and heads the Management & ICT cell at Vlerick Leuven Gent Management School. He is also an Associate Professor in the Department of Decision Sciences and Information Management, Faculty of Business and Economics, at K.U.Leuven, Belgium. His research and teaching reflect a wide spectrum of managerial issues in business-IT alignment and information systems management, with a particular interest in realising the benefits of Business Intelligence systems.

Steven De Hertogh (Research Associate, Vlerick Leuven Gent Management School and PhD Candidate at the University of Amsterdam):

Steven holds Masters Degrees in Political Science, International Relations and General Management from the KULeuven and Vlerick. In 2004, he joined Vlerick's Management & ICT research team. His main expertise and research interests lie in project, programme, and portfolio management, business-ICT alignment, and business intelligence. He is currently working with the support of SAS Institute and Enqio on a long-term research project on realising business benefits from business intelligence investments.

Fernando Iafrate (Business Intelligence Manager Disneyland Resort Paris):  

Since many years Fernando has been leading Disney's efforts in Paris to safeguard and capitalise on the collection, analysis and enactment of operational and strategic intelligence. He will present their vision and current practice. He will illustrate how they have organised both data and people in Paris to get where they are today. Fernando is also guest lecturer for the MBAs in Business Intelligence at Grenoble Graduate School of Business.

Joeri De Pauw (Business Intelligence Manager at Orange Belgium [a.k.a. Mobistar]):

Joeri has been BI manager at Orange Belgium since 2005. He has been very closely involved in desiging and executing the company’s rationalization and optimalisation efforts for its enterprise-wide approach to customer intelligence. Joeri will share with us exactly what choices he had to make and how he was able to overcome the hurdles that he was faced with at Orange Belgium.

Patrick Xhonneux (Director of Strategy and Marketing for SAS Belgium & Luxemburg): As software consultant Patrick Xhonneux has been involved in numerous business intelligence implementations in a wide range of economic sectors. Currently he is serving as Director of Strategy and Marketing at SAS Institute, where he actively promotes the use of business analytics solutions to solve complex business issues. Patrick graduated as Business Engineer of IAG, UCL, and holds a degree in International Management from McGill University, Montreal. He is President of the Board of CIACO s.c. and a guest instructor in the Business Intelligence MBA programme at the Ecole de Management de Grenoble. He will paint for us a picture of exactly what is possible with BI. This will also include a critical stance on the balance between the wish-lists of some organizations and the organizational and technological capital required to make it happen.