This figure shows the journey you'll go through from September until June. You'll start with a crash course on all marketing essentials, before moving on to the core subjects. This ensures that everyone, regardless of study background, masters the basic concepts. Throughout the different modules you'll be faced with numerous action-learning challenges and personal development exercises.
In the second part of the programme, you'll have the opportunity to tailor your curriculum through a specialised boot camp and a marketing consultancy project. Our International Study Trip will take you to Dublin, where you will visit leading companies such as LinkedIn, Google and Oracle and have lectures from UCD Michael Smurfit Business School.