Bart Devoldere

Job Title : Postdoctoral Research Associate

Management Domain
Marketing & Sales

Teaching in
Masters in Marketing Management

Expert in
Marketing & Sales
Market strategy and innovation
Market Entry Strategies for New Product Markets, Countries and Business Models
Modelling Strategic Market Decisions
Dynamic Capabilities and Fit
Competitive and Entrepreneurial Decision Spillover

Profile

Bart Devoldere works since May 2007 as researcher in the Area Marketing, focusing on Marketing Strategy & Innovation. After graduating in Commercial Engineering (KU Leuven), he first joined an international steel company as area sales manager for Scandinavia, Finland and Northern Germany.

At Vlerick Business School he coordinated several executive programmes such as the Executive Master Class in B2B Marketing, Strategic B2B Marketing, and Product Management. He was also involved in numerous contract and academic research projects for small and big B2B companies, the Flanders DC Knowledge Centre and the SWIFT Chair in Market-Driven Innovation.

Since he obtained an scholarship from the Intercollegiate Centre for Management Science in June 2009, Bart Devoldere is pursuing a PhD at Ghent University. His dissertation combines several essays on market entry decisions for incumbent firms in different contextual settings. In a first study he explores a firm’s trade-off in resource creation and resource fit when entering new product markets. In a second project he explores what strategic marketing decisions are key for performing well when expanding globally. A third study models how firm and country characteristics drive market entry decision spillovers across firms and countries. In 2011 Bart Devoldere spent a year abroad as a visiting PhD student at Mays Business School (Texas A&M University).

 

Publications

Conference Presentations

  • Van den Broeke M. Devoldere B. Creemers S. Boute R.  2015. The interplay of operations, marketing, and product innovation: a dynamic and interdependent simulation decision model. Paper presented at 22nd Innovation and Product Development Management Conference, June 14-16, Copenhagen, Denmark.

  • Sorescu A. Sorescu S. Armstrong W. Devoldere B.  2013. Epochal Innovation and Stock Market Bubbles. Paper presented at Strategic Management Society (SMS) Special Conference Lake Geneva 2013, March 1-1, Lausanne, Switzerland.

  • Devoldere B. Debruyne M. Frambach R.  2013. Market Entry Spillover: Signals and Learning across Firms and Markets. Paper presented at PhD Workshop on Innovation, January 15-15, Leuven, Belgium.

  • Debruyne M. Devoldere B. Frambach R.  2013. Success drivers of business model innovation. Strategic Management Society. Paper presented at Special Conference Lake Geneva 2013, March 1-1, Lausanne, Switzerland.

  • Devoldere B. Venkatesh S.  2012. Drivers of International Growth: An Analysis of U.S. Franchisors’ Strategic Decisions in Expanding across Borders. Paper presented at Strategic Management Society (SMS) 32nd Annual International Conference 2012, October 1-1, Prague, Czech Republic.

  • Sorescu A. Sorescu S. Armstrong W. Devoldere B.  2012. Epochal Innovation and Stock Market Bubbles. Paper presented at Marketing Science Conference 2012, June 1-1, Boston, United States.

  • Devoldere B. Debruyne M. Frambach R.  2012. Market Entry Spillover: Signals and Learning across Firms and Markets. Paper presented at Marketing Science Conference 2012, June 1-1, Boston, United States.

  • Devoldere B. Venkatesh S.  2011. Global Growth of US Franchisors. Paper presented at Marketing Science Conference 2011, June 2-2, Houston, United States.

  • Devoldere B. Debruyne M.  2011. Growth Implications of Dynamic Capabilities: the Interplay between Internal Fit and Dynamic Capabilities Deployment. Paper presented at Strategic Management Society (SMS) 31st Annual International Conference 2011, November 5-5, Miami, United States.

  • Devoldere B. Debruyne M.  2010. What Is the Relationship between Internal Fit and Dynamic Capabilities, and How Do They Both Relate to Firm Growth and Survival?. Paper presented at 10th European Academy for Management (EURAM) Conference 2010, May 1-1, Rome, Italy.

  • Devoldere B. Debruyne M.  2010. The Relationship between Dynamic Capabilities and Firm Performance: Can Internal Fit Enlighten the Debate?. Paper presented at Strategic Management Society (SMS) 30th Annual International Conference 2010, September 3-3, Rome, Italy.

  • Devoldere B.  2009. Incumbents and Industry Changes: How to React to Perform?. Paper presented at EMAC Doctoral Colloquium at AUDENCIA School of Management, Nantes, France.

  • Devoldere B.  2008. Incumbent Reaction to Business Model Innovation: the Case of Online Market Research. Paper presented at Creativity Talk Flanders DC,

Doctoral dissertation

  • Devoldere B.  2013. On the effect of strategic industry factor innovation on incumbent reaction, survival, and performance.  (Promotor: Debruyne M.).

Research reports

Vlerick cases

  • Muylle S. Devoldere B.  2009. Siemens Enterprise Mis(s)Communications. ECCH Case Study. Reference no. 509-031-1 (C) + 509-031-8 (TN).