Bart Devoldere works since May 2007 as researcher in the Area Marketing, focusing on Marketing Strategy & Innovation. After graduating in Commercial Engineering (KU Leuven), he first joined an international steel company as area sales manager for Scandinavia, Finland and Northern Germany.
At Vlerick Business School he coordinated several executive programmes such as the Executive Master Class in B2B Marketing, Strategic B2B Marketing, and Product Management. He was also involved in numerous contract and academic research projects for small and big B2B companies, the Flanders DC Knowledge Centre and the SWIFT Chair in Market-Driven Innovation.
Since he obtained an scholarship from the Intercollegiate Centre for Management Science in June 2009, Bart Devoldere is pursuing a PhD at Ghent University. His dissertation combines several essays on market entry decisions for incumbent firms in different contextual settings. In a first study he explores a firm’s trade-off in resource creation and resource fit when entering new product markets. In a second project he explores what strategic marketing decisions are key for performing well when expanding globally. A third study models how firm and country characteristics drive market entry decision spillovers across firms and countries. In 2011 Bart Devoldere spent a year abroad as a visiting PhD student at Mays Business School (Texas A&M University).