Keith E. Niedermeier


Professor Dr E. Niedermeier Keith is Adjunct Assistant Professor of Marketing at The Wharton School, University of Pennsylvania. He holds a PhD from Michigan State University (1999) in Social Psychology. He currently is Director of Undergraduate Marketing Program at the Wharton School.

Below you will find an overview of Keith Niedermeier's most recent publications.

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Articles in other (un)refereed journals

  • Niedermeier K. Pierson C.  2010. The impact of type-in interactivity and content consistency of internet ads on brand and message recall.  International Journal of Integrated Marketing Communications, 2(2): 61-68.