Kristof Geskens is a research fellow at Vlerick Business School. He currently works as an Innovation Research Manager at Medialaan. After obtaining his master degree in Applied Economics (KU Leuven), he started working for Euroclear and afterwards as consultant for Nielsen. After nearly two years of professional experience, Kristof decided to enter the academic world by joining Vlerick in 2007.
His main research interest lies at the crossroads between consumer behaviour and branding. Kristof conducted research at the Vlerick Brand Management Centre for three years and helped establishing the Vlerick Brand Community before being granted a scholarship from the Intercollegiate Centre for Management Science (ICM) for pursuing his PhD in 2010. In 2011-2012 he spent one year in Chicago, as Visiting Pre-Doctoral Fellow at Kellogg School of Management, Northwestern University.