Maggie Geuens is research fellow at Vlerick Business School and professor of marketing at Ghent University. She holds a degree of Business Engineering from the University of Antwerp and a PhD in Applied Economics from the same university. She is co-author of a European textbook on Marketing Communications (4th edition, with Patrick De Pelsmacker and Joeri Van den Bergh as co-authors) and of a Benelux edition of Kotler's Framework for Marketing (4th edition, with Philip Kotler, Kevin Keller, Henry Robben and Onno Ponfoort as co-authors). Her main field of research is in consumer behaviour, branding and marketing communications. She has published several articles in international, scientific journals in these domains, such as amongst others the Journal of Consumer Research, International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Affairs, Journal of Advertising, International Journal of Advertising, Psychology & Marketing, and Journal of Business Research.
Below you can find a selection of publications from Maggie Geuens. You can consult her full CV via this link.