Philippe Baecke’s research interest mainly lies at Customer Relationship Management, Business analytics and Big Data. More specifically he focuses on improving analytical CRM models by creatively incorporating new data types, such as geographical and social network information. Further he also has a strong interest in digital and omnichannel marketing. His research has been published in several peer reviewed journals such as International Journal of Information Technology and Decision Making, Journal of Intelligent Information Systems and Expert Systems with Applications. His research is also recognized in the business world, which is reflected in both the SAS Student Ambassador Award and the Best Paper Award which he received at SAS Global Forum in 2012 (Orlando, U.S.).