Willem Standaert obtained his Master of Science degree in Business Engineering at Ghent University in 2009. Subsequently, he started working as a teaching assistant and PhD student at the marketing department of Ghent University. In June 2015, Willem successfully defended his doctoral dissertation and obtained the title of Doctor in Applied Economic Sciences at the faculty of Economics and Business Administration of Ghent University. The subject of his dissertation was the Effectiveness of Communication Technologies for Distributed Business Meetings. Since September 2015, Willem is a Post-Doctoral Research Associate at the Vlerick Business School, in the Area Marketing. He teaches in the Master in Marketing Management Program.
Willem’s research focuses on the use of technologies for internal and external interaction and collaboration. In addition, he studies the use of technologies in business markets. He has worked with Accenture, Barco, Bekaert, BNP Paribas Fortis, Brady, Cisco, Partenamut, Procter &Gamble, TE Connectivity, and USG People, and his work has been published in Electronic Commerce Research and Applications, Information Technology and Management, and Psychology & Marketing.