Yuzhen Gong

Job Title : Visiting Professor BIMBA

Profile

Professor Dr Gong Yuzhen is currently associate professor and deputy director of academic committee, Beijing International MBA Program (BiMBA) at Peking University. He is also director of Development Department, China Research Society of Sun Tzu’s Art of War. Before joining BiMBA, he was associate professor of military sciences, department of Strategy research, Chinese Academy of Military Sciences. He was a visiting scholar at East Asia Program in Cornell University during 2006 -2007.


Below you will find an overview of Yuzhen Gong's most recent publications.

If you want to consult his full CV please click here
http://en.bimba.edu.cn/article.asp?articleid=2791

 

Publications

Articles in other (un)refereed journals

  • Gong Y.  2006. The Nature and Guiding Principle in Business Competition in Terms of Military Theory. Journal of Binzhou University, 22(5)

Books

  • Gong Y.  2010. The Way of Winning, Sun Tzu’s the Art of War and the Principles for Competition,.