Our Expertise

This paper reports on a unique 8 year study into the way the management of Heineken responded to a campaign of social activism in the late 1990s sparked by the way the company’s products were marketed and sold in Cambodia.

The case takes us back to 2009, a year of great turmoil and the start of a transformation journey for Barco, a global visualisation solutions company.

This case study invites students to discuss strategic value creation through the use of IT.

What impact is the economic crisis having on the Belgian consumer’s buying behaviour? To discover the answer, the Vlerick Brand Management Centre conducted a quantitative study of the Belgian consumer in times of crisis. Here are the results of this unique consumer research initiative.

Managers have used Business Analytics (BA) – which is a subset of business intelligence (BI) – to inform their decision making for years. Recent studies point to its growing importance, not only in analyzing past performance but also in identifying opportunities to improve future performance. As business environments become more complex and competitive, managers need to be able to detect – or, even better – predict trends and respond to them early. Companies are giving business analytics increasingly high priority in hopes of gaining an edge on their competitors.

The Production Dice Game is a powerful learning exercise that demonstrates the impact of variability and dependency on throughput and work-in-process inventory. The insights obtained by playing the game can also be extended to a service or supply chain context. The game can be played online, and the software can be downloaded for free.