Vlerick Expertise in Digital Transformation

Vlerick offers research insights in topics such as digital strategy and innovation, ICT management, business analytics and big data, and digital leadership. The expertise that Vlerick has developed in this management domain is based on extensive research in business environments. The research results are translated into management programmes, customised programmes, publications, books, etc.

But there is more! We have selected and summarised the key findings from academic publications, working papers and books relevant for you as a modern manager. In this section you can find an overview of all our expertise in the Digital Transformation domain. Articles, videos, podcasts relevant to you as professional, specialist or manager help you stay up-to-date.

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  1. Raising the bar for smart city ecosystems

    Smart cities all around the world are reimagining their future with technology as the new normal. At the same time different definitions abound about what being smart actually means. In order to make the distinction between which projects are mere digital “pixie dust” and which ones will truly reshape the urban future, a better framing is necessary. Ecosystems are a key part to frame which elements will be important in realising truly smart cities. A truly smart city will be that city that succeeds in understanding, activating, orchestrating, servicing and reinventing the complex ecosystems it consists of. In the long run the active management of ecosystems will be more decisive for smart city ambition success than vision, political commitment or technological ability.

  2. How can B2B organisations engage consumers through the use of digital technology?

    B2B organizations are increasingly considering the use of digital technology to engage end-consumers. However, capturing value from such engagements requires a different approach than mere interactions with business customers. The Consumer Engagement Framework includes six types of consumer engagement, and provides a useful basis for any B2B organization to assess its current consumer engagement initiatives as well as to identify how these efforts can be reinforced, supplemented or integrated to enhance the scope and impact of the organization’s digital initiatives.

  3. Innovating with career analytics and big data

    The VDAB is the public employment services agency of Flanders. It has profiled itself as a trailblazer in Europe by using the creative power of modern digital technologies. The case outlines the VDAB’s strategy to seize digital opportunities for enabling its ambition to make a transition from being a mere service provider to becoming a conductor of the labour market.

  4. Do online auctions adversely affect quality or not?

    Electronic reverse auctions are becoming increasingly popular. However, the emphasis on price means they could stand in the way of a lasting relationship between the buyer and the supplier, with all the associated consequences. A team which included Professor Steve Muylle and post-doctoral researcher Willem Standaert has examined whether this is the case and if so, how it is possible to guarantee honest communication between buyers and suppliers.

  5. Wanted: opportunity architect

    How do enterprise architects re-invent themselves in the era of digital transformation? Based on 13 case studies of Belgian companies the white paper “From Enterprise Architect to Opportunity Architect”, jointly conducted with Loqutus, suggests there are opportunities for enterprise architects who can get to grips with and understand the customer journey.

  6. Digital transformation of a governmental agency: a simple rules strategy

    How do you launch a digital transformation programme in a not so obvious environment? Government agencies are often depicted as traditional, even conservative organisations and laggards in the adoption of innovative technologies. Nonetheless VDAB staff, in collaboration with Vlerick Business School and KU Leuven experts, started a digital transformation journey in the context of VDAB’s digital lab, and as they advanced, learned how to transform, making use of a simple rules strategy.

  7. BPM has to become customer-centric

    If Business Process Management (BPM) wants to guide organisations through current and future turbulent times, it first has to reinvent itself. This is the bold statement in the recent white paper “Re-positioning Business Process Management”. Comments from Professor Stijn Viaene and feedback from the field by Eddy Helsen, Managing Director at ViCre, our Prime Foundation Partner, which jointly conducted the research for the paper.

  8. Hello bank! The birth of a mobile bank

    The case takes us back to June 2013, a few weeks after the BNP Paribas Group, a leading bank in the Euro zone, had introduced an innovative mobile retail bank - 'Hello Bank!' - in Belgium and Germany, with France and Italy set to launch later that year. We follow the reasoning behind the development of Hello bank! and offer insight into why the Group’s senior management gave the utmost strategic priority to this project.

  9. Fast fish eat slow fish

    During the past couple of years Business Transformation has become a hype. That is mainly due to the underlying factors that drive companies to transform: global economic shifts, changes in governmental regulations, mergers, competitive threats, performance crises, technological change and many more. All of these factors create environmental turbulence for companies. Therefore, building Business Transformation capabilities has become a precondition for businesses to safeguard continuity as well as long-term success.

  10. The future is calling for smart cities

    A new trend is underway: the movement to become a smart city. The goal? Making smart use of resources to deal with today’s – and tomorrow’s – urban challenges. Based on their study of the City of Ghent (Belgium), Vlerick’s Joachim Van den Bergh and Stijn Viaene have published a report, targeted at city managers and administrators, to offer observations and recommendations for making their cities smart.

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