Vlerick Expertise in Innovation Management
Innovation is at the top of corporate agendas, yet, remains a challenge. Companies struggle to remain leaders in their markets, often ceding leadership to industry outsiders. It’s often difficult to find the right balance between entrepreneurial and corporate approaches to innovation.
Within the domain of Innovation Management we specialise in corporate innovation management, in which we research and teach how to design and implement innovation strategy in corporate organisations and entrepreneurial innovation, where the focus is on the step-by-step transformation of an idea into a marketable product or service, and on the critical analysis of the commercial feasibility of business propositions. In addition to our long- and short-term programmes, we also offer companies and organisations our research expertise. Collaboration with our experts is possible in several forms: research partnerships or shorter projects for research and advice.
Below, you will find recent research results through management articles, podcasts or video messages. For your inspiration!