Cross-disciplinary innovation in higher education: the time is now!
Business and design-oriented programs - they’re like two different worlds. However, they can learn from one another. Initiatives pop up in higher education across the globe in which business students collaborate with design students to come to cross-fertilization. Joining forces, exploring and exploiting one another’s strengths, increases the chance of successfully negotiating the road from opportunity to implementation, avoiding the so-called “Valley of Death”.
The study 'When business and design students meet. Exploring synergies between business programs and design-oriented programs in higher education' by Vlerick Business School and Flanders DC leads to specific recommendations for bringing about fertilization between the two groups in higher education.