Innovation for sustainable, profitable growth at Barry Callebaut
This case is available at The Case Centre with reference no. 513-072-1.
The case study highlights the strategic importance of value chain innovation for Barry Callebaut, the world's leading manufacturer of high quality cocoa and chocolate products. Value chain innovation is defined as innovation that integrates upstream and downstream innovation. The case presents a variety of ideas for Barry Callebaut to innovate throughout the chocolate and cocoa value chain, in order to adequately create competitive advantages for Barry Callebaut, its suppliers, and its business customers. This case study does not address the traditional ideation phase in the product innovation process. It addresses the evaluation of ideas that relate to value chain innovation.