Supply chain challenges in Russia
As Western markets are starting to become saturated, companies are looking for new growth opportunities. Countries that used to be targeted for low-cost sourcing are now changing into attractive end markets thanks to their rising GDP and wages. Russia is one of these markets.
However, its business environment differs from Western markets in many ways and poses specific challenges. This complicates a supply chain, because it not only needs to be globally managed but also adapted to local conditions. Therefore, the objective of this research has been to understand the supply chain challenges companies face when entering the Russian market, and to offer some advice for overcoming those challenges.