Sustainable supply chain: Case (A) Alpro – sustainable soybean supply chain and (B) C & A – sustainable cotton supply chain
These cases are available at ECCH with reference no. 712-016-1 and 712-017-1.
These two cases are part of a case series: C&A and Alpro. They provide insights into the challenges companies face in integrating sustainability in their global supply chain. The cases portray two very different companies but with many commonalties among which a global supply chain and active in the agricultural commodity supply chain (C&A in cotton, and Alpro in soybeans). Despite a high commitment to sustainability, they face numerous challenges and dilemmas in implementing sustainable supply chain. The cases illustrate real-life implementation of sustainability in the supply chain and raise some of the implementation challenges. Used together, the cases help to compare and contrast company practices. They also challenge students with the complexity and diversity of implementing sustainability in the supply chain. Although the general principles and goals may be quite similar, the companies' practices are very supply chain related. Nonetheless, general learning can be drawn from the two cases.