Vlerick Expertise in Retail & Consumer Goods

If you want to strengthen your competitive position in a time of diminishing brand loyalty, you need to get into the consumer’s good graces!

Whether you are a manufacturer or a retailer, our speakers are authorities in the field of retail and consumer goods. Their research focuses on the relationships between supplier and retailer/distributor (trade marketing) and retailer/distributor and shopper/end-user (retail management).

You’ll benefit from our omni-channel retail management expertise in shopper marketing, retail marketing, trade marketing, private labels, category management and many more themes. Customised programmes, retail & consumer goods programmes, publications: they all reflect how our insights can help boost your career and your company. Plus, you are welcome to join our Vlerick retail & consumer goods platform: a network for retailers by retailers covering the latest trends in retail.

Convince yourself now! Dive into our new insights in the retail industry, via articles and videos.

5 results Number of Results per Page
1
  1. Taking a fresh look at consumer choice

    The range of products on display in supermarkets and local shops is split up into various different aisles according to product type: vegetables and fruit, dry goods, drinks, etc. On the shelves of each of these aisles, products are grouped by category: soft drinks, water, wine, and so on, and within each category, are mostly displayed by brand. As consumers, we are familiar with this traditional layout. But what happens when you group products differently?

  2. Omni-channel retailing and retail real estate

    Online retail continues to gain market share by growing faster than store-based retail. And as e-commerce continues to grow, many store-based retailers have entered the online arena. But this presents a paradox: by launching a webshop to cater to the growing segment of online shoppers, the retailers are actually fuelling the further growth of e-commerce. The result: floor productivity in physical stores is under increasing pressure, with a potentially negative impact on rental income for the owner of retail real estate.

  3. Social Media

    Taking the Commodity Bull by the Horns. The Success of ThePCBShop.com

    This case describes the entrepreneurial process, as it happened for a manufacturer of Printed Circuit Boards. It exemplifies the interplay between lucrative opportunities, entrepreneurial team and resources; addresses the role of the global marketplace for entrepreneurs; highlights the successful shift by the manufacturer to electronic business to break the product commodity cycle, and puts forward franchising as a potential growth strategy.

  4. Choices

    Buying behaviour of Belgian consumers in times of crisis

    What impact is the economic crisis having on the Belgian consumer’s buying behaviour? To discover the answer, the Vlerick Brand Management Centre conducted a quantitative study of the Belgian consumer in times of crisis. Here are the results of this unique consumer research initiative.

1
5 results Number of Results per Page

Faculty & researchers for this domain

All faculty for this domain