It is something you often read: ‘Entrepreneurship is the key to fighting poverty’. But despite all of our good intentions, projects to stimulate entrepreneurship in more impoverished areas do not always deliver the results hoped for. Of what do the people initiating these projects, such as microcredit providers, NGOs and multinationals, need to be aware? As part of his doctoral research, Jacob Vermeire went to South Africa for 12 months. He believes the answer lies in the ability to place poverty and entrepreneurship within a broader perspective.