Search for tag 'Ethics'

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  1. Corporate sponsoring

    When does Medici hurt Da Vinci?

    “Corporate social responsibility is not always a recipe for value creation. Sometimes corporate philanthropy or CSR initiatives make their recipients look bad. The question then is: what can they do to mitigate this negative effect?”, says professor Yuliya Shymko. She studied what corporate sponsoring and influence mean for non-profit recipients such as museums, theatres or universities, and to what extent we should allow this influence to be exercised.

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