Professor Alexander Himme is Visiting Professor of Marketing at Vlerick Business School. He is Assistant Professor of Management Accounting at Kühne Logistics University. He obtained a Phd in Marketing and Accounting at Kiel University in Germany (2008). In the past, Professor Himme worked as an Assistant Professor at the University of Passau and the University of Cologne both in Germany. He was visiting scholar at Graduate School of Business at Stanford University as well as University of California in Los Angeles. Professor Himme is specialised in Marketing Performance Measurement, Brand Valuation and Innovation Management.