Alexander Himme

Expert in
Marketing & Sales
Branding & Brand Equity
Marketing Strategy
Innovation & Strategy


Professor Alexander Himme is Visiting Professor of Marketing at Vlerick Business School. He is Assistant Professor of Management Accounting at Kühne Logistics University. He obtained a Phd in Marketing and Accounting at Kiel University in Germany (2008). In the past, Professor Himme worked as an Assistant Professor at the University of Passau and the University of Cologne both in Germany. He was visiting scholar at Graduate School of Business at Stanford University as well as University of California in Los Angeles. Professor Himme is specialised in Marketing Performance Measurement, Brand Valuation and Innovation Management.



Articles in refereed journals with impact

  • Himme A. Fischer M.  forthcoming. Drivers of the cost of capital - the joint role of non-financial metrics. International Journal of Research in Marketing, 31(2)

  • Himme A.  2012. Critical success factors of strategic cost reduction. Journal of Management Control, 23(3): 183-210.

Articles in other (un)refereed journals

  • Himme A. Zuhorn L.  2012. Brand extension versus co-branding: which strategy has more chances for success?. Marketing ZFP - Journal of Research and Management, 34(2): 140-158.

  • Himme A.  2010. Cost management projects in Germany. Cost Management, 24(1): 24-32.

  • Himme A.  2009. Cost management projects in Germany. Results from an empirical survey. Controlling, 21(7): 402-408.

  • Himme A.  2009. Cost management: Review and critical assessment of empirical research. Zeitschrift für Betriebswirtschaft, 79(9): 1051-1098.

  • Andressen T. Himme A.  2009. Critical success factors of E-procurement: The relevance of the critical mass for direct purchasing systems. Der betriebswirt, 50(4): 21-27.

  • Fischer M. Himme A. Sönke A.  2007. Pioneer, early follower, or late follower: Which entry strategy should you prefer?. Zeitschrift für Betriebswirtschaft, 77(5): 539-573.

  • Himme A.  2007. Success factors of cost management.. projektManagement aktuell, 18(4): 16-23.

  • Himme A.  2006. Empirical Generalization of pioneer advantage? A critical survey of empirical evidence and guidelines for future research. Marketing ZFP - Journal of Research and Management, 28(3): 169-182.

Book Chapters

  • Fischer M. Himme A.  2011. Timing of the market-entry of innovations. In: Sönke A. Gassmann O. Ed. Handbuch Technologie- un Innovationsmanagement

  • Himme A.  2009. Psychometric properties: Reliability, validity and generalizability. In: Sönke A. Ed. Methodik der empirischen forschung (pp. 485-500). Gabler.

  • Himme A.  2009. Conjoint-analyses. In: Sönke A. Ed. Methodik der empirischen forschung (pp. 283-298). Gabler.

  • Kaya M. Himme A.  2009. Overview of sampling methods. (pp. 79-88). Gabler.


  • Friedl B. Himme A. Goethlich S.  2007. Cost accounting.. Vahlen.

Doctoral dissertation

  • Himme A.  2008. Critical success factors of cost management and market-entry-decisions. University of Kiel