Iris Roelens

Functietitel : Doctoral Research Associate

Marketing & Sales

Expert in
Consumer Marketing


Iris obtained a Master’s degree Business Engineering in Management Information Systems at University of Antwerp in 2013,
and has attended educational programs at University College London (UCL) and City University of Hong Kong.
Iris currently works as a Research Associate in the Consumer Marketing, Retail & Branding Cluster.



Articles in refereed journals with impact

  • Roelens I. Baecke P. Benoit D.  forthcoming. Identifying influencers in a social network: the value of real referral data. Decision Support Systems,