Maggie Geuens

Functietitel : Research Fellow

Managementdomein
Marketing & Sales

Expert in
Consumentengedrag
Merkenbeleid
Marketing Communication

Profiel

Maggie Geuens is als research fellow verbonden aan Vlerick Business School. Haar volledig CV met publicaties is beschikbaar hier.

 

Publicaties

Articles in refereed journals with impact

  • Van Kerckhove A. Geuens M. Vermeir I.  forthcoming. The influence of looking down versus up as a learned distance cue on level of construal. Journal of Consumer Research,

  • Goedertier F. Dawar N. Geuens M. Weijters B.  2015. Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. Journal of Business Research, 68(1): 157-165.

  • Tessitore T. Geuens M.  2013. PP for product placement or puzzled public?. International Journal of Advertising, 32(3): 419-442.

  • Pham Tuan M. Geuens M. De Pelsmacker P.  2013. The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials. International Journal of Research in Marketing, 30(4): 383-394.

  • Weijters B. Geuens M. Baumgartner H.  2013. The effect of familiarity with the response category labels on item response to likert scales. Journal of Consumer Research, 40(2): 368-381.

  • Elen M. D'Heer E. Geuens M. Vermeir I.  2013. The influence of mood on attitude-behavior consistency. Journal of Business Research, 66(7): 917-923.

  • Janssens W. Geuens M. De Pelsmacker P.  2012. Online advertising and congruency effects. It depends on how you look at it. International Journal of Advertising, 31(3): 579-604.

  • Van Kerckhove A. Geuens M. Vermeir I.  2012. A motivational account of the question-behavior effect. Journal of Consumer Research, 39(1): 111-127.

  • Faseur T. Geuens M.  2012. On the effectiveness of ego- and other-focused ad-evoked emotions. International Journal of Advertising, 31(3): 529-546.

  • Van Kerckhove A. Geuens M.  2012. Intention superiority perspectives on preference-decision consistency. Journal of Business Research, 65(5): 692-700.

  • Goedertier F. Geskens K. Geuens M. Weijters B.  2012. Increasing Choice Satisfaction through Goal-Based Labeling. Marketing Letters, 23(1): 119-136.

  • Geuens M.  2011. Where does business research go from here? Food-for-thought on academic papers in business research. Journal of Business Research, 64(10): 1104-1107.

  • Faseur T. Geuens M.  2011. The influence of self-regulatory focus on the effectiveness of stop-smoking campaigns. Journal of Consumer Affairs, 45(2): 275-305.

  • Van Kerckhove A. Vermeir I. Geuens M.  2011. Combined influence of selective focus and decision involvement on attitude. Psychology & Marketing, 28(6): 539-560.

  • Cauberghe V. Geuens M. De Pelsmacker P.  2011. Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses. International Journal of Advertising, 30(2): 641-663.

  • Geuens M. De Pelsmacker P. Faseur T.  2011. Emotional advertising: Revisiting the role of product category. Journal of Business Research, 64(4): 418-426.

  • Vandecasteele B. Geuens M.  2010. Motivated consumer innovativeness: concept and measurement. International Journal of Research in Marketing, 27(4): 308-318.

  • Weijters B. Geuens M. Schillewaert N.  2010. The stability of individual response styles. Psychological Methods, 15(1): 96-110.

  • de Cannière M.H. De Pelsmacker P. Geuens M.  2010. The moderating impact of relational strength, non-search purchase tendency and attitudinal versus normative control on the relationship between relationship quality and purchasing behaviour. Journal of Business and Psychology, 25(1): 87-98.

  • Faseur T. Geuens M.  2010. Using the right emotion to promote the right product to the right person. Communication Research, 37(4): 498-521.

  • Weijters B. Geuens M. Schillewaert N.  2010. The individual consistency of acquiescence and extreme response style in self-report questionnaires. Applied Psychological Measurement, 34(2): 105-121.

  • Vandecasteele B. Geuens M.  2009. Revising the myth of gay consumer innovativeness. Journal of Business Research, 62(1): 134-144.

  • de Cannière M.H. De Pelsmacker P. Geuens M.  2009. Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior. Journal of Business Research, 62(1): 82-92.

  • Weijters B. Geuens M. Schillewaert N.  2009. The proximity effect: the role of inter-item distance on reverse-item bias. International Journal of Research in Marketing, 26(1): 2-12.

  • Geuens M. Weijters B. De Wulf K.  2009. A new measure of brand personality. International Journal of Research in Marketing, 26(2): 97-107.

  • Weijters B. Schillewaert N. Geuens M.  2008. Assessing response styles across modes of data collection. Journal of the Academy of Marketing Science, 36(3): 409-422.

  • Geuens M.  2007. Healthy or unhealthy slogans: that's the question. Journal of Health Communication, 12(2): 173-185.

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2006. Implicit attitudes toward green consumer behavior. Psychologica Belgica, 45(4): 217-239.

  • Faseur T. Geuens M.  2006. Different positive feelings leading to different ad evaluations. Journal of Advertising, 35(4): 129-142.

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2006. Explicit and Implicit Determinants of Ethical Consumerism. Advances in Consumer Research, 33: 699-703.

  • Weijters B. Geuens M.  2006. Evaluation of age-related labels by senior citizens. Psychology & Marketing, 23(9): 783-798.

  • Vermeir I. Geuens M.  2006. Need for closure and Leisure for Youngsters. Psychological Reports, 98(2): 463-476.

  • Brengman M. Swinyard W. Geuens M. Weijters B. Smith S.  2005. Segmenting Internet shoppers based on their Web-usage related lifestyle: a cross-cultural validation. Journal of Business Research, 58(1): 79-88.

  • De Pelsmacker P. Geuens M. Vermeir I.  2004. The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots. International Journal of Market Research, 46(4): 465-478.

  • Geuens M. Vantomme D. Brengman M.  2004. Developing a typology of airport shoppers. Tourism Management, 25(5): 615-622.

  • De Pelsmacker P. Geuens M. Anckaert P.  2002. Media context and advertising effectiveness: the role of context style, context quality and context-ad similarity. Journal of Advertising, 31(2): 49-61.

  • Geuens M. De Pelsmacker P.  2002. Validity and reliability of scores on the reduced Emotional Intensity Scale. Educational and Psychological Measurement, 62(2): 299-315.

  • Geuens M. De Pelsmacker P.  2002. The role of humor in the persuasion of individuals varying in need for cognition. Advances in Consumer Research, 29(1): 50-56.

  • De Pelsmacker P. Geuens M. Anckaert P.  2002. The Four Dimensional Impact of Color on Shoppers’ Emotions. Advances in Consumer Research, 31: 122-128.

  • Geuens M. De Pelsmacker P.  1999. Affect Intensity revisited: Individual Differences and the Communication Effects of Different Types of Emotional Stimuli. Psychology & Marketing, 16(3): 195-209.

Articles in other (un)refereed journals

  • Weijters B. Geuens M. Schillewaert N.  2009. Response styles and how to correct them. GfK Market Intelligence Review, 1(2): 44-53.

  • Geuens M.  2004. Editorial: Strategic brand communications. Journal of Marketing Communications, 10(2): 69-.

  • Geuens M. Brengman M. S'Jegers R.  2003. Food Retailing, Now and in the Future. A Consumer Perspective. Journal of Retailing and Consumer Services, 10(4): 241-251.

  • Geuens M. De Pelsmacker P. Mast G.  2003. Family structure as a moderator of parent-child communication about consumption. International Journal of Advertising and Marketing to children, 4(2)

  • Geuens M. De Pelsmacker P. Mast G.  2002. In-School Marketing. International Journal of Advertising and Marketing to children, 3(3): 57-67.

  • Brengman M. Geuens M. De Pelsmacker P.  2001. The impact of consumer characteristics and campaign related factors on brand confusion in print advertising . Journal of Marketing Communications, 7: 231-243.

  • De Pelsmacker P. Geuens M.  1999. The advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use. Journal of Marketing Communications, 5(3): 113-129.

  • De Pelsmacker P. Geuens M.  1998. Different Markets, Different Communication Strategies? A Comparison of the Communication Effects of Alcohol Advertisements in Belgium and Poland. International Marketing Review, 15(4): 277-290.

Book Chapters

  • Faseur T. Geuens M.  2008. Reclame voor het goede doel: welke emoties werken best?. In: Marketing jaarboek

  • Van Kerkckhove A. Vermeir I. Geuens M.  2008. De inconsistente consument. Een onderzoek naar de koof tussen consumentenattitudes en hun uiteindelijk gedrag. In: Marketing jaarboek (pp. 18-25).

  • Geuens M.  2008. Een gezonde of ongezonde reclameslogan? That's the question. In: Marketing jaarboek (pp. 71-77).

  • Faseur T. Geuens M.  2007. Emotionele reclame: "klikt" het met de doelgroep en het product?. In: Ed. Management Jaarboek 2007 (pp. 137-141).

  • Geuens M.  2006. The end of marketing communications as we know it?. In: Ed. Management Jaarboek 2006 (pp. 135-141). Roularta Media Group.

  • Geuens M. Pecheux C.  2006. Co-branding. Het belang van imago- en productovereenkomst. In: Ed. Management Jaarboek 2006 (pp. 197-202). Roularta Media Group.

  • D'Haene I. Geuens M. Mast G.  2004. gsm: geen succesvol marketingkanaal?. In: Ed. Management Jaarboek 2004 (pp. 154-160). Vlaamse Management Associatie.

  • Weijters B. Mast G. Goessaert G. Geuens M.  2003. Innovativiteit versus interesse. Wat zet consumenten aan tot het kopen van nieuwe producten?. In: Ed. Marketing Jaarboek 2003 (pp. 65-73). Roularta Media Group.

  • Goessaert G. Geuens M.  2003. Wie zijn de groene consumenten en hoe kan je ze bereiken?. In: Ed. Management Jaarboek 2003 (pp. 170-178). Roularta Media Group.

  • Geuens M. Mast G.  2003. Surfen in België en Nederland. Klikt het tussen de jongeren?. In: Ed. Management Jaarboek 2003 Roularta Media Group.

  • Geuens M. Ghesquiere H. Goessaert G.  2002. Off-line URL-advertising pays off. In: Ed. Management Jaarboek 2002 Vlaamse Management Associatie.

  • De Pelsmacker P. Geuens M. Anckaert P.  2001. Context is the key: media-context en reclame-effectiviteit. In: Ed. Management Jaarboek 2001 (pp. 84-90). Vlaamse Management Associatie.

  • Geuens M.  2000. De invloed van persoonlijkheid op de effectiviteit van emotionele reclame . In: Ed. Marketing en communicatie overmorgen. A brave new world? (pp. 141-158). Roularta Media Group.

  • De Pelsmacker P. Geuens M.  2000. Emotional appeals and information cues in Belgian magazine advertisements. In: Ed. Strategic Corporate Communication. A selection of articles by Belgian and Dutch authors in leading international journals (pp. 139-166). Wolters Kluwer.

  • Geuens M.  1999. Emotionele reclame: voor wie en voor welke producenten?. In: Ed. Marketing denken en doen - Marketing Jaarboek 1999 (pp. 116-131). Wolters Kluwer Belgium.

  • De Pelsmacker P. Geuens M.  1998. Het verband tussen reclame-inhoud en reclame-effectiviteit. In: Ed. Handboek Intern/Extern. Het integreren van communicatie in bedrijven, organisaties en instellingen (pp. 1-10). Kluwer.

  • Geuens M.  1997. Humoristische reclame: Een effectieve strategie?. In: Ed. Management voor een levenskunstenaar. Liber amicorum Emile Vanlommel (pp. 161-184). Garant-Uitgevers.

Books

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2013. Marketing communications. A European perspective. 5th revised edition. Pearson Education.

  • Kotler P. Keller K. Robben H.S.J. Geuens M. Ponfoort O.  2010. Marketing Management: De Essentie - 4de editie. Pearson Education.

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2010. Marketing Communications - 4th edition. Pearson Education.

  • Kotler P. Robben H.S.J. Geuens M.  2007. Marketing Management: De Essentie (3de editie). 

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2007. Marketing Communications - 3rd edition. 

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2005. Marketingcommunicatie. 

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2004. Marketing communications - 2nd edition. Pearson Education.

  • Kotler P. Robben H.S.J. Geuens M.  2003. Marketing Management: De Essentie. Pearson Education.

  • De Pelsmacker P. Geuens M. Van Den Bergh J.  2001. Marketing Communications. Financial Times.

  • De Pelsmacker P. Geuens M. Van Den Bergh J. Van Winkel K.  2001. Marketing Communications. Teacher's manual. Financial Times.

  • De Pelsmacker P. Geuens M.  1997. The Changing World of Marketing Communications: Proceedings of the 2nd International Conference on Marketing and Corporate Communications, Antwerp, 21-22 April. 

Conference Presentations

  • Weijters B. Geuens M. Baumgartner H.  2011. Lost in translation: The effect of Language on response distributions in Likert data. Paper presented at Society for Consumer Psychology Conference, February 24-26, Atlanta, Georgia, United States.

  • Geskens K. Goedertier F. Geuens M. Weijters B.  2011. Facilitating consumer choice through goal-based labels. Paper presented at 40th European Marketing Academy (EMAC) conference, May 24-27, Ljubljana, Slovenia.

  • Geskens K. Goedertier F. Weijters B. Geuens M.  2011. How Goal-Based Labels Drive Choice and Choice Satisfaction. Paper presented at Annual North American Conference, October 13-16, St. Louis, MO, United States.

  • Goedertier F. Geuens M. Weijters B. Geskens K.  2010. The positive effect of goal-based labeling on choice satisfaction. Paper presented at 4th German-French-Austrian conference on quantitative marketing, September 16-18, Vienna, Austria.

  • Faseur T. Geuens M.  2009. The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it's a matter of context too. Paper presented at The Association for Consumer Research Conference, October 22-25, San Francisco, United States.

  • Goedertier F. Dawar N. Geuens M.  2009. Do prototypical brands help or hinder new product acceptance?. Paper presented at 38th European Marketing Academy (EMAC), May 26-29, Nantes, France.

  • Weijters B. Geuens M. De Wulf K. Baumgartner H.  2008. Assessing and remedying response style bias in multilingual data based on Likert items. Paper presented at 37th EMAC Conference, May 27-30, Brighton, United Kingdom.

  • Weijters B. Geuens M. Schillewaert N.  2007. Reversed item bias in Likert-type measurement. Paper presented at 36th EMAC Conference, May 22-25, Reykjavik, Iceland.

  • Weijters B. Geuens M. Schillewaert N.  2007. The short term stability of response styles. Paper presented at 35th Annual Conference of the Association for Consumer Research, October 25-28, Memphis, Tennessee, United States.

  • Geuens M.  2007. The effectiveness of fear appeals in health campaigns: the role of self-regulatory focus. Paper presented at 36th EMAC Conference, May 22-25, Reykjavik, Iceland.

  • Faseur T. Geuens M.  2007. Choosing the right emotion to persuade people to help connected versus unconnected others. Paper presented at 36th EMAC Conference, May 22-25, Reykjavik, Iceland.

  • Cauberghe V. De Pelsmacker P. Geuens M.  2007. Being there or being lost? The context effects of TV programme induced interactivity on advertising responses and the modering role of need for cognition. Paper presented at 36th EMAC Conference, May 22-25, Reykjavik, Iceland.

  • Vermeir I. Geuens M.  2005. Need for closure and Leisure of Youngsters. Paper presented at Consumer Personality and Research Conference, September 20-24, Dubrovnik, Croatia.

  • Vermeir I. Geuens M.  2005. The influence of need for closure and need for cognition on consumers' importance of product attributes. Paper presented at Consumer Personality and Research Conference, September 20-24, Dubrovnik, Croatia.

  • Weijters B. Geuens M.  2005. Consumer innovativeness and personal values. Paper presented at 34th EMAC Annual Conference 2005, May 24-27, Milan, Italy.

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2005. Explicit and Implicit Determinants of Ethical Consumerism. Paper presented at Association for Consumer Research Conference, September 29-October 1, San Antonio, Texas, United States.

  • Weijters B. Schillewaert N. Geuens M.  2004. Measurement bias due to response styles: a structural equation model assessing the effects of modes of data-collection. 

  • Weijters B. Geuens M.  2004. Relative impact of innate innovativeness and IPC. 

  • Geuens M. Faseur T.  2004. The impact of context-induced feelings on the effectiveness of ad appeals evoking the same feeling or a different feeling of the same valence. 

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2004. Implicit Attitudes Towards Green Consumer Behavior. Paper presented at Society for Consumer Psychology Conference, February 19-21, San Francisco, CA, United States.

  • Geuens M. Goessaert G. Vantomme D. Weijters B.  2002. Offline URL advertising: Hierarchy of effects in on- and offline consumers. 

  • Weijters B. Geuens M.  2002. Segmenting the Senior Market: Professional and Social Activity Level. Paper presented at ACR 2002 Asia-Pacific Conference, May 16-18, Bejing, China.

  • Mast G. Geuens M. Muylle S.  2002. Internet Behavior of Children and Teenagers. Paper presented at 7th International Conference on Corporate and Marketing Communications, April 29-30, Antwerp, Belgium.

  • De Wulf K. Geuens M. de Cannière M.H.  2002. Internet Advertising and Consumer Irritation: An Experimental Approach. Paper presented at 31st Annual Conference of the European Marketing Academy, May 28-31, Braga, Portugal.

  • Geuens M. Mast G. De Pelsmacker P.  2002. Children's influence on family purchase behavior: the role of family structure. Paper presented at ACR 2002 Asia-Pacific Conference, May 16-18, Beijing, China.

  • Geuens M. Vantomme D. Weijters B. Goessaert G.  2002. Assessing the impact of offline URL advertising. Paper presented at 7th International Conference on Corporate and Marketing Communications, April 29-30, Antwerp, Belgium.

  • Geuens M. Mast G. De Pelsmacker P.  2002. Family structure as a moderator of parent-child communication about consumption. Paper presented at 31st Annual Conference of the European Marketing Academy, May 28-31, Braga, Portugal.

  • De Pelsmacker P. Geuens M. Ghesquiere H.  2001. The effect of media planning, brand position, campaign characteristics and ad likeability on ad and brand recognition in radio spots. Paper presented at 30th Annual Conference of the European Marketing Academy, May 8-11, Bergen, Norway.

  • Geuens M. Weijters B.  2001. Comparing alternative segmentation approaches for senior consumers. Paper presented at 30th Annual Conference of the European Marketing Academy, May 8-11, Bergen, Norway.

  • De Pelsmacker P. Geuens M. Ghesquiere H.  2001. Explanatory factors of recognition and correct brand recall of radio commercials. 

Conference Proceedings

  • Cabooter E. Weijters B. Geuens M. Vermeir I.  2010. Who said that looks do not matter? The effects of rating scales on response styles.. Copenhagen:

  • Goedertier F. Dawar N. Weijters B. Geuens M.  2010. Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?. Copenhagen:

  • Goedertier F. Weijters B. Geuens M. Dawar N.  2010. Do prototypical brands help or hinder new product acceptance?. Copenhagen:

  • Vandecasteele B. Geuens M.  2008. Motivated consumer innovativeness: concept and measurement. Brighton:

  • Van Kerkckhove A. Geuens M. Vermeir I.  2008. Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making. Brighton:

  • Weijters B. Geuens M. De Wulf K. Baumgartner H.  2008. Assessing differences in response styles in Europe: language versus nationality. Brighton:

  • Janssens W. De Pelsmacker P. Geuens M.  2007. Does a medium context have a priming or an interference effect? It depends on how you look at it. (pp. 684-685). Florida:

  • Geuens M. Brengman M. S'Jegers R.  2000. Food Retailing, Now and in the Future. A Consumer Perspective. 

Research reports

  • Goessaert G. Geuens M.  2004. Advertising in Flanders. 

  • Mast G. D'Haene I. Geuens M.  2003. Mobile marketing. 

  • Mast G. D'Haene I. Geuens M.  2003. Moving to mobile. Vlerick Leuven Gent Management School.

  • Weijters B. Goessaert G. Mast G. Geuens M.  2002. Pre-pensioners, a qualitative study into the life and needs of people replacing their professional activities. Vlerick Leuven Gent Management School. (103 p.)

  • Weijters B. Geuens M.  2002. Mental budgeting over the life cycle: a qualitative research study. Vlerick Leuven Gent Management School. (129 p.)

  • Geuens M. Goessaert G.  2002. Waardenonderzoek bij jongeren en hun ouders. (87 p.)

  • Mast G. Goessaert G. Weijters B. Geuens M.  2002. Young starters, a qualitative study into the life and needs of people entering the working force. Vlerick Leuven Gent Management School. (82 p.)

  • Mast G. Goessaert G. Weijters B. Geuens M.  2002. Youth Subcultures in Flanders. Vlerick Leuven Gent Management School. (70 p.)

  • Weijters B. Goessaert G. Mast G. Geuens M.  2002. Consumer innovativeness, A Quantitative Study of Antecedents of Consumer Innovativeness and a Profile of Early Adopters in Different Product Categories. Vlerick Leuven Gent Management School. (151 p.)

  • Geuens M. Goessaert G.  2002. Corporate versus product advertising. (67 p.)

  • Goessaert G. Geuens M.  2002. Green and ethical consumers. 

  • Goessaert G. Mast G. Weijters B. Geuens M.  2002. Green consumers, A Quantitative Study of Green and Ethical Consumers and their Attitude Towards Advertising. Vlerick Leuven Gent Management School. (79 p.)

  • Weijters B. Geuens M.  2001. A profile and segmentation of the Belgian population aged 45-75 years - understanding consumer behaviour and its determinants. Vlerick Leuven Gent Management School. (174 p.)

Vlerick cases

  • Geuens M. Goessaert G. Mast G. Weijters B.  2002. Eastpak - JanSport case study. 

Vlerick working papers

  • de Cannière M.H. De Pelsmacker P. Geuens M.  2006. The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior. 2006/16 (20p.).

  • Vandecasteele B. Geuens M.  2006. Consumer innovativeness and GLB: a comparative study. 2006/04 (34p.).

  • Geuens M. Pecheux C.  2006. Co-branding in advertising: the issue of product and brand-fit. 2006/17 (33p.).

  • Vermeir I. Geuens M.  2005. Need for closure and media use and preference of youngsters. 2005/35 (36p.).

  • Vermeir I. Geuens M.  2005. Need for closure and youngsters' leisure time preferences. 2005/36 (22p.).

  • Vermeir I. Geuens M.  2005. Need for closure, gender and social self-esteem of youngsters. 2005/33 (22p.).

  • Geuens M.  2005. Healthy or unhealthy slogans: that's the question.... 2005/34 (32p.).

  • Vantomme D. Geuens M. Dewitte S.  2005. How to portray men and women in advertisements? Explicit and implicit evaluations of ads depicting different gender roles. 2005 (28p.).

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2005. Implicit attitudes toward green consumer behavior. 2005/31 (34p.).

  • Faseur T. Geuens M.  2005. Different positive feelings leading to different ad evaluations: the case of coziness, excitement and romance. 2005/32 (30p.).

  • Vantomme D. Geuens M. De Houwer J. De Pelsmacker P.  2005. Explicit and implicit determinants of fair-trade buying behavior. 2005/30 (20p.).

  • Weijters B. Schillewaert N. Geuens M.  2004. Measurement bias due to response styles: a structural equation model assessing the effects of modes of data-collection. 2004/20 (31p.).

  • Weijters B. Geuens M.  2003. Segmenting the senior market: professional and social activity level. 2003/3 (21p.).

  • Geuens M. Vantomme D. Weijters B. Goessaert G.  2003. Assessing the impact of offline url advertising. 2003/4 (26p.).

  • De Pelsmacker P. Geuens M. Anckaert P.  2002. The Four Dimensional Impact of Color on Shoppers’ Emotions. 2002

  • Weijters B. Geuens M.  2002. Evaluation of age-related labels by senior citizens. 2002/22 (12p.).

  • Geuens M. De Pelsmacker P.  2001. Validity and reliability of scores on the reduced Emotional Intensity Scale. 2001/114