Niraj Dawar

Functietitel : Visiting Professor

Managementdomein
Marketing & Sales

Geeft les in
Masters in Marketing Management

Expert in
Merkenbeleid
Marketing & Sales

Profiel

Prof. dr. Niraj Dawar is gastdocent aan Vlerick Business School. Niraj is een bekende expert in marketinginnovatie. Zijn werk over innovatiestrategieën is gepubliceerd in de toptijdschriften over management en hij kreeg verschillende prijzen, waaronder de MIT Sloan Management Review Best Paper Award in 2003. Niraj onderzocht ook merkenstrategie en internationale marketing.

In Europa werkte hij zeven jaar aan de faculteit van INSEAD, eerst als assistent en dan als associate professor in marketing (in Fontainebleau tussen 1991-1998). Hij was gastprofessor aan IMD in Lausanne (2002-2005) en deeltijds hoogleraar aan de Universiteit van Maastricht (2005-2008). Hij presenteerde zijn onderzoek op conferenties over de hele wereld en aan universiteiten in Engeland (Cambridge), Frankrijk (INSEAD), Zwitserland (IMD), Nederland (Universiteit Maastricht) en België (Vlerick Business School).

 

Publicaties

Articles in refereed journals with impact

  • Goedertier F. Dawar N. Geuens M. Weijters B.  2015. Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit. Journal of Business Research, 68(1): 157-165.

  • Muylle S. Dawar N. Rangarajan D.  2012. B2B Brand Architecture. California Management Review, 54(2 (Winter)): 58-71.

Articles in other (un)refereed journals

  • Dawar N. Vandenbosch M.  2004. The seller's hidden advantage. MIT Sloan Management Review, 45(2): 83-88.

  • Dawar N.  2004. What are brands good for?. MIT Sloan Management Review, 36(1): 31-37.

  • Klein J. Dawar N.  2004. Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21(3): 203-217.

  • Dawar N. Chattopadhyay A.  2002. Rethinking marketing programs for emerging markets. Long Range Planning, 35(5): 457-474.

  • Price L. Dawar N.  2002. The joint effects of brands and warranties on signalling new product quality. Journal of Economic Psychology, 23(2): 165-190.

  • Vandenbosch M. Dawar N.  2002. Beyond better products: finding, building and capturing value in customer interactions. MIT Sloan Management Review, 43(4): 35-42.

  • Lei J. Niraj D. Lemminck J.  . Negative spillover in brand portfolios. Journal of Marketing,

Book Chapters

  • Dawar N. Dai N.  2007. Cola wars in China: The future is here. McGraw Hill.

  • Dawar N. Dai N.  2006. Cola wars in China: The future is here. McGraw Hill.

  • Dawar N. Mark K.  2006. Creemore springs brewery: branding without advertising. In: Ed. Cases in Entrepreneurship: The Venture Creation Process (pp. 371-378). Sage Publications.

  • Dawar N. Dolansky E.  2006. Hayward and Guzman disposable contact lenses. In: Ed. Cases in Business ethics (pp. 44-46). Sage Publications.

  • Vandenbosch M. Dawar N.  2005. Deriving value from customer relations. Financial Times.

  • Dawar N. Dai N.  2004. Cola wars in China: The future is here. 

  • Dawar N. Vandenbosch M.  2004. How, not what: building a customer interface for sustainable competitive advantage. In: Ed. Next Generation Business Strategy (pp. 492-506). Wiley.

  • Dawar N. Chattopadhyay A.  2002. The new language of emerging markets. In: Ed. Mastering Management 2.0: Your Single-source Guide to Becoming a Master of Management Financial Times.

Books

  • Dawar N.  2013. Tilt: shifting your strategy from products to customers. Harvard Business Review press.

Conference Presentations

  • Goedertier F. Dawar N. Weijters B.  2011. Do prototypical brands facilitate or impede the introduction of novel extensions?. Paper presented at 7th Academy of Marketing’s Corporate Brand, Reputation and Corporate Identity SIG conference, April 5-7, Oxford, United Kingdom.

  • Goedertier F. Dawar N. Weijters B.  2010. Do prototypical brands facilitate or impede the introduction of novel extensions?. Paper presented at 7th Global Brand Conference, April 5-7, Oxford, United Kingdom.

  • Goedertier F. Dawar N. Geuens M.  2009. Do prototypical brands help or hinder new product acceptance?. Paper presented at 38th European Marketing Academy (EMAC), May 26-29, Nantes, France.

Conference Proceedings

  • Goedertier F. Dawar N. Weijters B. Geuens M.  2010. Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations?. Copenhagen:

  • Goedertier F. Weijters B. Geuens M. Dawar N.  2010. Do prototypical brands help or hinder new product acceptance?. Copenhagen:

Research reports

  • Dawar N. Debruyne M. Pijakova L.  2011. The big picture: a new source of competitive advantage. Flanders DC. (33 p.)

  • Dawar N. Goedertier F.  2009. Downstream Competitive Advantage: The Cognitive Bases of Competitive Advantage - How prototypicality structures and the cognitive processes of satisficing and balancing confer strategic benefits. Flanders DC. (20 p.)

Vlerick cases

  • Muylle S. Dawar N.  2015. Rebranding DSM: Creating Sustainable Shared Value. ECCH Case Study. Reference no. 9B15A039 (C) + 8B15A039 (TN).