Steven Van Belleghem

Functietitel : Adjunct Professor

Managementdomein
Marketing & Sales
Retail & Consumer Goods

Geeft les in
Masters in Marketing Management

Expert in
Marketing & Sales
Conversation Management

Profiel

Steven Van Belleghem is Adjunct Professor aan Vlerick Business School. Hij is Managing Partner van B-conversational, een consulting firma gespecialiseerd in conversation management.

 

Publicaties

Book Chapters

  • Schillewaert N. Van Belleghem S.  2004. E-commerce: Is it about online selling or just selling?. In: Ed. VMA Jaarboek 2004 (pp. 55-61). Vlaamse Management Associatie.

Books

Conference Proceedings

  • Verhaeghe A. Van Belleghem S. Vergult C. Schillewaert N. Claus D.  2007. A new approach for measuring buzz. Word of mouth and word of mouse. 

  • Distave S. De Ruck T. Van Belleghem S. Schillewaert N.  2007. Evolution of beauty: Dove case study. A new brand activation research model. (pp. 254-273).

  • Van Belleghem S. Debruyne M. Moenaert R.K.  2000. High tech industries : competitive interaction between really new markets and mature markets. (pp. 46-71).