Geskens Kristof
Function: PhD researcher
Contact: kristof.geskens@vlerick.com
Vitae
Kristof Geskens works as a junior researcher at the Vlerick Brand Management Centre. After obtaining his Master in Applied Economics with distinction (KULeuven), he started working for Euroclear and afterwards as Junior Consultant for Nielsen. After nearly two years of professional experience, Kristof decided to enter the academic world by joining Vlerick in 2007. His main area of research interest lies in branding.
Research interests
- Branding
- Brand management
- Marketing & sales
Publications
No publications found.