A word from Vlerick

previous icon Professor Robert Boute: Because of big data, managers can measure, and hence know, radically more about their business than ever before. But it is key to have the right tools and models to turn this data into good decision-making. The opportunities to improve supply chains using big data are tremendous: it not only allows companies to analyse their actual supply chain practices in greater detail; in combination with advanced analytical models, this increased intelligence also fosters more informed decision making. Together with SAS, we are developing an analytic model to determine the most cost-efficient routing through the supply chain, taking the limited capacities in the supply chain into account. It helps to find out which products need to be delivered directly from production to the customer, and which ones should pass through a central or local Distribution Centre. It’s an increasingly difficult optimization problem, especially given the increase in hybrid distribution modes of traditional B2B deliveries and B2C e-fulfilments.


The use of data-driven analytics will undoubtedly change future supply chain management. By allowing companies to design supply chains that are ever more efficient and responsive, this trend creates increased surplus for all stakeholders, including the end consumers. 


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A word from Vlerick

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