BRIDEE your creative idea with extra business talent and design expertise

Do you have a bright idea that you want to bring to the next level? Team up with the brightest business and design students to turn your invention into a success. The co-creation platform BRIDEE unites innovative idea owners with talented business and design students in multidisciplinary teams. Together they transform the most attractive ideas into concrete and profitable business plans and design concepts. Each team is coached through the project by start-up coaches and design experts. Participation is free and in addition, all rights stay with the idea owner.

It all starts with the Call For Ideas. Until October 7th individuals, companies, designers, students, etc. can submit their idea or business opportunity. A team of experts will evaluate all entries based on the innovation level, the design challenge, the business potential and the entrepreneurial spirit of the idea owner(s). Selected idea owners pitch their idea at the IDEAfair (October 16th) to entrepreneurial business and design students. The students select their favourite ideas and partners to create multidisciplinary teams. Then a unique process of co-creation can start.

The end result is a business model canvas, a solid business plan and a design concept. The project finishes in beauty with a final event (May 2015). The multidisciplinary teams present their results to business angels, venture capitalists, entrepreneurs and service institutions that encourage entrepreneurship and design.


BRIDEE is an initiative of the University of Antwerp, Centre for Entrepreneurship (HoGent) and VOKA Antwerpen-Waasland, supported by the Agentschap Ondernemen (Flemish Government Agency). Students from the most entrepreneurial Flemish design and business schools participate in the BRIDEE challenge (University Antwerpen, Vlerick Business School, Antwerp Management School, HoWest, KU Leuven, etc.).   BRIDEE is supported by leading Belgian institutions and organisations that wish to foster the entrepreneurial spirit, such as Flanders DC, Flanders in Shape, Designplatform Flanders, Design Flanders and many others.

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