Companies do lie awake over innovation

During the book launch for The Balancing Act of Innovation, it was clear from the debate among four of the book’s ‘case heroes’ that innovation is still a hot topic.

  • Pieter Geeraerts (General Programme Manager KPNGB Managed Network Services, Alcatel Lucent): “Alcatel-Lucent holds boot camps where people can come to present their ideas. Does their project seem worth the effort? Then, they get the financial resources to develop it.”
  • Tom Aelbrecht (Director Venturing & Incubation, Janssen Pharmaceutica): “Innovation is a process of trial and error. So, we work with milestones. Each phase must show that the milestone has been reached – only then is the budget made available for the next phase.”
  • Wim De Veirman (CEO, GreenPan): “The simple fact that employees see each other and talk to each other stimulates their creativity and their innovative ideas. I’m certain of it.”
  • Jo Daris (General Manager, Studio 100 Animation): “The most synergy originates when employees – at whatever level and from whatever department – are constantly running into each other. An open working environment stimulates that.”

Innovation can happen in a thousand and one ways. The art is to look for a personal style and a personal road to innovation that maintain the balance between creativity and discipline. The Balancing Act of Innovation is a practical, English-language book that offers the reader an overview of innovation in the broadest sense of the word and across all management disciplines.

By means of successful and inspiring business cases – from Janssen Pharmaceutica, Alcatel Lucent, Studio 100, Belgacom Mobile, among others – the reader is given a concrete picture of various forms of innovation: from small SMEs to large multinationals, from high-tech to low-tech environments.

Taken as a whole, the book provides an overview of a series of inspiring innovation strategies, but each chapter can also be read perfectly well on its own. An absolute must for today’s companies that want to get ahead.

About the authors

  • PHILIPPE SILBERZAHN is a Professor at the EM LYON Business School and a researcher at the École Polytechnique in France. Until recently, he was also a Professor at Vlerick Leuven Gent Management School. He has more than 20 years of experience as a consultant, entrepreneur and CEO in high-tech companies.
  • WALTER VAN DYCK is a Professor of Innovation Management at Vlerick Leuven Gent Management School. He has 25 years of experience as a consultant and researcher, and as a strategic technology and innovation manager in multinationals.

Practical

  • The Balancing Act of Innovation
  • Philippe Silberzahn & Walter Van Dyck
  • ISBN 978 90 209 9345 5
  • Paperback
  • 256 pages
  • € 29.95

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