Business newspapers De Tijd and L'Echo will educate 200 future change agents

Digital technologies are remaking the business world. New entrants assume the lead and disrupt markets by radically changing customer behaviour, adding digital capabilities to products and services, introducing new business models, and redefining ecosystems. Within most companies there is a shortage of high potentials that are ready to handle this digital disruption. Being business newspapers, De Tijd & L’Echo aim to solve this business and society issue by educating entrepreneurial profiles into real change agents within their company.

That is why De Tijd & L’Echo, Belgium’s leading business newspapers, and Vlerick, Belgium’s leading business school, decided to join forces in developing an innovative academic programme on disruption: Take the Lead - Digital Disruption Sprint. The balanced combination of highly interactive online experiences with impactful offline in-person interactions over a three-month period will put the participants on the fast-track to becoming a digital leader. Upon successful completion of the programme the participants will be granted a Vlerick Business School Certificate. By investing in this Take the Lead programme, De Tijd & L’Echo take a social commitment to respond to the increasing need for digital knowledge in the business world.

Educating 200 future digital change agents...

By offering a highly interactive blended learning experience, De Tijd & L’Echo hope to provide the participants with the knowledge and the skills to handle and manage disruption. The programme consists of 2 live events: a kick-off with Marion Debruyne, dean of Vlerick Business School, and a graduation ceremony to award the Vlerick Business School Certificates. In-between, there are 12 weeks of online learning sessions with case studies, video testimonials of digital pioneers, virtual company visits, interactive webinars, action oriented assignments and forum discussions. Vlerick Business School’s most reputable professors Smaranda Boros, Katleen De Stobbeleir, Miguel Meuleman, Steve Muylle and programme director Stijn Viaene will curate the online content and will interact in the four modules (strategy, technology, business modelling, and organisation transformation).

By the end, the participants will develop a thorough understanding of:

  • How to craft a digital strategy that drives organisational performance
  • How to launch new initiatives and business models that drive growth
  • How to transform the organisation by putting digital capabilities in place that are centred around customer experience, collaboration and ecosystems.

De Tijd & L’Echo will offer this premium programme to 200 participants free of charge, thanks to EY, Adecco, ING, Jan De Nul, and Microsoft.

From mid-November 2016 on, De Tijd & L’Echo will stress, via a huge multimedia campaign, the challenges of new economy and disruption, and promote the unique academic education that will get the participants ahead, aiming to attract candidates with at least 5 years of working experience to apply for Take the Lead - Digital Disruption Sprint. The selection of 200 participants will be made by Vlerick staff, based on CV-details and the answer on an open question. Furthermore, appliers can do a self-assessment on their digital world readiness.

The kick-off for Take the Lead - Digital Disruption Sprint will take place at Vlerick Campus Brussels on the 16th of February 2017. Mid-May the programme will end with a Graduation Ceremony.

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