Gino Van Ossel is first Belgian ever to win the ‘Management Book of the Year’ prize

Omnichannel in Retail by Vlerick Professor Gino Van Ossel has won the ‘Management Book of the Year 2015’ prize. He is the very first Belgian ever to win this Dutch prize, an initiative of Managementboek.nl, the largest online management book shop in the Netherlands. Only books by Dutch-language authors are eligible for the prize, which was first awarded in 2003. Prof Van Ossel’s book had earlier been chosen as the best marketing book in the Netherlands (PIM Marketing Literatuurprijs).

Gino Van Ossel: “This is the most prestigious prize for a management book in the Dutch-speaking regions. That an independent jury, which doesn’t know me at all, selected mine out of hundreds of books, is the finest recognition that one can receive. That this is also the first time that a Belgian wins is icing on the cake. It demonstrates once again that the Dutch(or: our northern neighbours) are discovering – and appreciating – the quality of Vlerick Business School.”



The jury had high praise for Omnichannel in Retail, in which Gino Van Ossel argues for making the customer the centre of focus and not the shop as has been the case until now: “This book has a high degree of current value, is useful in the here and now, and highlights a development that will only become more important in the coming years. A book suitable for both professional and layman, the thinker and the doer, and both casual and avid readers.”

Would you like to stay up-to-date in a rapidly changing retail environment? Discover our programme Omnichannel in retail.

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