“Ambitious and entrepreneurial people. That's what we’re both aiming for”

Mediafin renews alumni partnership

“As an entrepreneur, you must always want to move forward, even when times are tough. This view is not only part of Vlerick’s DNA but also that of De Tijd/L’Echo”, says Isabel Albers, General Editor of business newspapers De Tijd and L’Echo. “For me, the nicest result of this organic partnership so far has been Take The Lead, the digital transformation programme that we created together.”

The tagline for De Tijd is ‘Neem voorsprong’, and for L’Echo it is ’Prenez l’avance’, both of which can be translated as 'Take The Lead'. This is very reminiscent of Vlerick's ‘Live. Learn. Leap.’ Is this also a partnership between like-minded people?
Isabel Albers: “Yes, in fact, the partnership’s renewal always happens quite spontaneously. I have the feeling that by now, it is self-evident for both sides, which is also logical. As an entrepreneur, you must always want to move forward, even when times are tough. This view is not only part of Vlerick’s DNA but also that of De Tijd/L’Echo. To keep progressing, it's not enough to stay in your own bubble – you must keep learning, and keep yourself informed not only about business topics but societal themes too. Because what's happening in the world is relevant to every entrepreneur. And this is precisely our aim with ‘De Tijd’ and ‘L’Echo’: keep informing our readers and help them to interpret facts so they can make well-informed decisions.”

“It's not that we have to but that we want to do things together; we share the same ambitions.”
Isabel Albers, General Editor Mediafin

What do you get out of this partnership?
Isabel Albers: “The Vlerick alumni community is not only interesting because of the readership profile. We also learn a great deal by participating, because Vlerick alumni are, by definition, very active entrepreneurs. As we have exclusive rights to report on all large events such as the Vlerick Award and the Global Alumni Winter Reunion, we're really able to keep our finger on the pulse. We also learn a lot through our intense collaboration with Vlerick: I'm especially proud of Take The Lead, the digital transformation learning programme which is co-created by De Tijd/L'Echo and Vlerick Business School.”

If you had to describe Vlerick in one word, what would that be?
Isabel Albers: “Ambitious. Just like De Tijd and L’Echo, Vlerick encourages entrepreneurs to remain inquisitive and, in a well-informed way, to take the lead and keep trying new things. So, it's not that we have to but that we want to do things together; we share the same ambitions. For us, these are the best partnerships.”

De Tijd/L’Echo
As broad-based business newspapers, De Tijd and L’Echo focus on all the ins and outs of business life, the financial markets, and government policy. The newspapers and websites of De Tijd and L’Echo target entrepreneurs, managers, investors, and decision-makers, i.e. people who take initiatives. For these people, De Tijd and L’Echo, in both paper and digital forms, are vital for their work. The newspapers' multimedia editors ensure that all news is available on smartphones, tablets, websites, and even internet TV.