How does a cooling tower engineering company stay competitive in a fast-changing global market? “Thanks to this in-company project, Hamon now has a strategic view of the different sectors: which ones are easy for us to access, where we need to invest in new technologies or adapt to new regulations, and whether it’s profitable for us to do so.” Bernard Goblet, Hamon’s CEO at the time, and the three Masters in International Management & Strategy (MIMS) students involved, Sven, Nicolas and Louis, reflect on a project that took them to India and China.