News Search

78 results Number of Results per Page
  1. NEW

    Correctly assessing risks – or how we ignore the denominator

    Date:
    Category: Opinions

    In general, people are not very well equipped to correctly assess a risk. This is because we ignore the denominator in the fraction and only rely on the numerator. Thus we overestimate the chance of dying from coronavirus. But alongside this, there are a number of characteristically human mindsets that further accentuate this denominator neglect. Professor Barbara Briers explains the difference between our quick and slow way of thinking and how that can help entrepreneurs when assessing business risks.

  2. Why is €100 for a bottle of hand sanitiser not an acceptable price?

    Date:
    Category: Opinions

    Hand sanitiser was one of the products that experienced a steep spike in demand at the moment of the corona outbreak, which led to stock ruptures. Some opportunistic merchants saw an opportunity and started selling (online) at a multiple of the original price – but retailers and authorities undertook actions to stop these types of practices. Professors Koen Tackx and Barbara Briers explain why these types of price increases are perceived as unfair.

  3. Why people stockpile toilet paper en masse

    Date:
    Category: Opinions

    It is evolutionary adaptive behaviour to follow the crowd in times of uncertainty. However, when it comes to stockpiling toilet paper we are not solely following the social norm. A rapid sale of the same product also creates a striking emptiness in the store shelves. That leads to the creation of a vicious circle of scarcity and social norm. Professor Barbara Briers explains how such a persuasive mechanism works.

  4. Vlerick and DSM take gold in prestigious EFMD Awards

    Date:
    Category: Programme news

    We've had some great news - and we wanted to share it with you. We're so proud to announce that our work creating a bespoke learning journey with DSM scooped a prestigious gold award. It came top in the Professional Development category of the 2018 Excellence in Practice Awards.

  5. How students went looking for digital solutions at Coca-Cola

    Date:
    Category: Student News

    For the fifth year in a row, students at Vlerick Business School were given the unique opportunity to discover the digital world of Coca-Cola. Over a period of three weeks, they were challenged to think up digital solutions using their own experience of the world as the starting point. “During the Vlerick Boot Camp, we learned how international companies tackle digitalisation and were also given the chance to shape our own ideas”, was the verdict.

  6. Artificial intelligence in e-commerce

    Date:
    Category: Partner News

    On your marks, get set, go! In early February, for the second year running, Professor Steve Muylle organised a "digital sprint" course. Within the space of just one week Masters students, our partner Accenture, its client Vente-Exclusive.com and Steve himself worked together in a digital ecosystem. The opportunity to challenge one another and share knowledge and insight created substantial value for all the parties involved. Learning innovation, the Vlerick way.

  7. “This team was so strong because its members complemented each other”

    Date:
    Category: Student News

    A shared passion for fashion brought three students from different backgrounds together during their Masters in Marketing Management. It led them to work together on their in-company project at Van de Velde lingerie where they carried out market research for the US market. And successfully, too. “I'm a very happy customer”, beams International Retail Director Yan Aerts.

  8. Marketing and sustainability: two sides of the same coin

    Date:
    Category: Research News

    Fred Lemke was recently appointed Professor of Marketing and Sustainability. He joins us from Newcastle University Business School, where he was a full professor, the School Director of Research, and Joint Department Head of the Marketing, Operations and Systems Group. What are his areas of expertise, what brought him to us and what does he hope to achieve?

  9. Vlerick team reaches international L’Oréal Brandstorm finals for the first time

    Date:
    Category: Student News

    For the first time, a team of Masters in Marketing Management students at Vlerick Business School has reached the world finals of the annual L’Oréal Brandstorm competition. At the L’Oréal headquarters in Paris Matthias Boterbergh, Eline De Meyer and Diego Bradt competed with some 40 other teams of 3 students. Previously, they made it through the Belgian finals and then the European finals successfully.

78 results Number of Results per Page

Accreditations
& Rankings

Equis Association of MBAs AACSB Financial Times