And… action!

New! Changes to degree programmes


Why should Masters students choose Vlerick? Professor Marion Debruyne, Masters Programme Director, wants the answer to this question to be self-evident. “We will continue to enhance the unique advantages we have to offer and promote our strengths better, bringing them much more to the fore, so that everyone knows why they should choose us.

“We’ve benchmarked our Masters programmes against those of other business schools, which provided inspiration for improvement and change. The changes are part of an ongoing drive to improve our programmes, only this time they’re more substantial than in the past. ”


“Action learning and personal development are areas where we excel and that differentiate us from most other business schools. In the new programme, these have become even more important.

“For most Masters students, Vlerick bridges the gap between their university degree and real-life business experience. Action learning, or practice-oriented learning, has always been part of our DNA, but we’ll be stepping up the focus. First, there’s the Deep Dive Challenge. Early on in the programme, hence the name, students tackle an actual business case and report their findings and recommendations to the company in question. At the end of the programme, they get to choose one of ten boot camps, which are organised around themes that tie in with typical starter jobs for Masters students. These camps also enable students to personalise their programme, once again giving them the opportunity to work on a real business case, this time over an intensive three-week period. Obviously, we also still have our in-company projects, interactive case-based teaching approach and business games.

“Bridging the gap between university and the real world also means getting to know yourself, taking time to reflect about what kind of job you want, or what type of company you'd like to work for, taking into account your personality and ambitions. To support this personal development journey and to help students make better choices, we offer career services and coaching as well as various tools, such as a personal development portfolio. Personal development is already very much part of our curriculum, but the different initiatives are now much more integrated so that it becomes a recurrent theme throughout the Masters programme.”


Gradual implementation

  • Personal development: already implemented
  • Deep Dive Challenge: September 2012
  • Boot camps: September 2013

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