Change Leadership & Digital Strategy

Category: Alumni Events

Organised by the Digital Transformation Club

Due to recent developments in the last few hours concerning COVID 19, Barco our host has made the decision to postpone the event to a later date.  We are currently working with all speakers & stakeholders to find a suitable new date. We apologise for any inconvenience caused and hope you understand that this is due to circumstances unforeseen and beyond our control. We thank you all in advance for your support in this decision and look forward to welcoming you all very soon at Barco.

Leveraging digital technologies for substantial value creation and additional revenue streams.

Learn how Barco has been transforming itself from a hardware manufacturer to a services provider and managed to create substantial shareholder value along the way. CEO Mr. Jan De Witte will share his vision, insights and learnings on how his team has been building an organization with an entirely new company culture and a totally different set of skills and competences.

After Mr. Jan De Witte's keynote, the Barco case will be complemented by and compared with the insights of Ms. Veerle Lozie, CIO of Melexis, in an interactive debate between both leaders and Steve Muylle, Professor at Vlerick. At Melexis, digital is at the heart of the company and an integral part of the overall strategy, creating substantial value in its existing business lines. Throughout Melexis' journey, the company never stopped focusing on providing innovative solutions that enhance the daily comfort and safety of its customers’ end-users.

Both Melexis and Barco have a strong determination to go for transformation and stay ahead of the curve, levering digital technologies along the way. Discover two different digital strategies, both originating from the pains and needs of the customer, both in the drivers' seat of the organization.

A panel of experts will bring other cases and discuss when and how other industries can implement similar digital strategies: Didier Ongena (GM Microsoft BeLux), Thomas Breuer (Lead Digital Accenture BeLux), Jeroen Lemaire (CEO & Founder In The Pocket). Sandra Vandorpe (Accenture) will moderate the evening.

We thank our partners for making this event possible.

Event partners



Alumni partners