Marketing shower: Community Marketing Today

Category: Alumni Events

Exactly 10 years ago, Facebook –a closed community for University students at the time, opened up for the world to connect. Today Zuckerberg and friends are earning 10 euro of advertising income per user every year. And with over 1.6 billion active users, that makes… yes, a very good investment if we were 2006 today.

So how about investing in community marketing for your brand today?

We are proud to have gathered the experts behind the most successful and recent communities for our upcoming Marketing Shower on May 31st in the beautiful headquarters of Telenet.

We selected 3 keynote speakers and 1 very special guest!

  • Xander Desmet (Woestijnvis) will explain us how smart campaigning can lead to building up great communities that want to engage with a brand. Here: De Mol.
  • Bout Holtof (Boondoggle) will discuss how the Belgian Red Devils feel the support of its fans 9,000 km away from home. The case study #alltogether proves that a brand truly can move a nation.
  • Sophie Van Neck (Insites Consulting) will unravel the mechanics behind brand communities from a market research angle.
  • Gilles Van Bouwel (De Mol 2016)

Programme

18:00 Doors open
19:00 Start Keynotes
20:30 Networking drinks + Food truck
21:30 The End

Keynote Speakers

Gilles Van Bouwel     

Special Guest: Vlerick Alumnus Gilles Van Bouwel

a. Function: De Mol 2016 & Brand Manager Signal & Zwitsal Belgium
b. Company: Unilever

 Xander Desmet    

1. Xander Desmet (Dutch presentation)

a. Function: Digital Creative
b. Company: Woestijnvis
c. Topic: De Mol, the community
d. Summary: How could a television program like "De Mol", that once was so popular, be put in the market successfully again? VIER took this challenge and Xander Desmet from Woestijnvis will explain us how smart campaigning can lead to building up great communities that want to engage with a brand.

 Bout Holtof    

2. Bout Holtof

a. Function: Creative Director
b. Company:  Boondoggle (at the time of this case)
c. Topic: The Red Devils #alltoghether
d. Summary: In 2014, after 12 years of absence, the Belgian Red Devils were qualified for the World Cup, all thanks to the massive support of the whole nation. Unfortunately, the Brazilian stadiums didn’t have 11 million seats. So how could our national team feel the support of its fans 9,000 km away from home? How to get that magical power of ‘the twelfth player’ to Brazil? The case study #alltogether proves that a brand truly can move a nation.

 Sophie Van Neck    

3. Sophie Van Neck

a. Function: Head of Consumer Consulting Boards
b. Company: Insites Consulting
c. Topic: The real mechanics behind a successful community
d. Summary: What are the mechanics behind successful brand communities? Sophie, Head of Consumer Consulting Boards, will approach our marketing topic from a market research angle.

Extra Information

Seats are limited, please register today

Language

EN (Except for Xander Desmet)

Catering

Free drinks, Food available via foodtruck

Logos

Location Partner    Telenet 
Communication Partner    Rise and Shine
 Keynote Speakers    Woestijnvis logo
     Boondoggle
     Insites

 

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