Academia, Business, and Consultancy Drive Digital Innovation

Get the latest insights from the Accenture Digital 20/20 Chair

Accenture together with Vlerick Business School will share insights from the Accenture Digital 20/20 Chair. Through a collaborative approach Accenture and Vlerick have developed frameworks on how businesses can leverage digital technologies to engage consumers and how products and services can be digitized. These frameworks have been applied to businesses in different industries in order to identify opportunities for digital innovation and their associated benefits. By means of testimonials, some use cases will be shared. You will also learn how education, talent recruitment, and the usage of facilities were reinvented through the Digital 20/20 Chair.
This event is for Corporate Partners of Vlerick and guests of Accenture only. We would be very pleased if you could join us for this exclusive event.

logo AccentureWhen & where:

The event takes place on Tuesday 19 June, from 17.30hrs at Vlerick Brussels Campus, Bolwerklaan 21, 1020, Brussels.


17.30 - 18.00 Welcome reception at Vlerick Business School
18.00 - 18.10 Welcome by host Accenture: Bart De Ridder, Country Managing Director Accenture Belgium & Luxembourg
18.10 - 18.20 Welcome and update on Vlerick Business School: Prof Dr Marion Debruyne, Dean, Vlerick Business School
18.20 - 18.30 Introduction to the Digital 20/20 Chair: Prof Dr Steve Muylle, Partner and Digital Strategy Lead, Vlerick Business School and Mr Wim Decraene, Managing Director Accenture Digital BeLux
18.30 - 19.30

Focus on the different streams:


  • Consumer Engagement and Product Digitization: Prof Dr Amit Basu, Cox School of Business, Prof Dr Steve Muylle and Dr Willem Standaert, Vlerick Business School
  • Client Testimonials from: 
    • AG Insurance: Ms Sarah Catoul, Distribution & Digital Strategy Manager and Ms Silke De Valck, Head of Strategic Business Projects
    • Barco: Mr Lieven Bertier, Global Marketing Manager Collaboration


  • Digital Sprint – Mr Tobias Tousseyn, Country Manager Belgium/Luxembourg at and Ms Leen Teunen, Head of Marketing Retail and Private Banking at BNP Paribas Fortis


  • Vlerick Alumni at Accenture, testimonials from Koen De Wint, Service Designer at Kunstmaan | Accenture Interactive and Anneleen Van Meervenne, Talent & Organization Strategy Consultant at Accenture
19.30 - 20.00 Q&A chaired by Prof Dr Steve Muylle, Mr Wim Decraene and Prof Dr Amit Basu.
 20.00 Closure and invitation to Walking Dinner – Bart De Ridder, Country Managing Director Accenture Belgium & Luxembourg

You can register by 14 June at the latest. More information will follow upon confirmation of your attendance. 

Kind regards,
Maureen O'Hare
Corporate Development Manager, Vlerick Business School


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